MOJA GROUP
Moja Group
Financial professional and startup advisor, Marc Saba who co-founded digital operator Moja Group aims to revolutionise Africa’s iGaming market
Gaming International Online: Could you tell us about the Moja Group’s origins? Marc Saba: Moja Group launched in 2017 as a digital gaming operation and has since become one of the fastest growing operators across Africa. The business is active in eight markets and this success has been inspired by Moja Group’s unique positioning as an Omni-channel operator offering a one-stop-shop for digital services. Clients benefit from a wide selection of innovative lottery, sports betting, online casino and virtual games. Over time the company has expanded its offering and through affiliate businesses now features financial services, content management systems and advanced Artificial Intelligence and Machine Learning technologies.
Moja Group’s ongoing mission is revolutionising Africa’s iGaming space, presenting clients with a digital solution that delivers a simple, fast, innovative, user-friendly and trusted gaming experience. A proven track record has opened conversations and developed partnerships with several trusted National Lottery providers and Governments across Africa. These partnerships allow Moja Group to offer games of chance, casinos, sports betting and horse racing through market- leading mobile, online and digital platforms.
8 JULY 2022 GIO
GIO: What business disciplines does Moja Group specialise in? MS: The African market is recognised for a historical passion for sports betting and lotteries. Moja Group recognises this dynamic and has curated a rich portfolio of entertainment offerings that includes traditional number matching games, as well as traditional national lotteries games such as 4/48, 5/90, Keno and Bingo. A key strategy is providing products that resonate with players across all the countries where the business is present. Moja Group is proudly in partnership with the national regulators and lotteries where the objective is digitising content to present it to a wider audience. Lottery & Horse racing markets are complemented by Moja Group’s web, mobile sports betting and online casino platform which takes feeds from tier one content providers.
Fundamental to the business is the principle of responsible gaming. As a digital operator, it’s imperative to identify players who are underage or displaying concerning behaviours. This is hugely beneficial for gaming governance purposes. The business is utterly committed to ensuring customers can enjoy games in a responsible manner. Corporate Social Responsibility is a major element of our operations. We allocate a significant number
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