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ASCI Board revises ad disclaimer for real money games
Advertising Standards Council of India (ASCI) the advertising self-regulatory body has reportedly approved a new disclaimer for real money gaming ads. The revised guidelines on real money gaming drop the word addictive instead the word habit- forming can be used in the standard disclaimers. The revised disclaimer is as follows: “This game may be habit-forming or fi nancially
risky. Play responsibly” This appears to be a signifi cant win for gaming
companies as “addictive” is associated with a negative connotation. We have approached ASCI for offi cial confi rmation. Dream11 and other real money gaming platforms have started implementing the change. The guidelines on real money gaming ads issued
by the ASCI came into effect on December 15, 2020, requiring gaming advertisements to not be aimed at minors, not present gaming as a possible source of livelihood or link it to success.
From January 2021 to January 2022, ASCI has
processed 117 complaints related to Online real money gaming. Last month, the government in the Parliament said it issued an advisory on 04 April 2020 to private satellite TV channels to comply with the guidelines of ASCI on advertisements relating to online gaming to protect consumers and inform them regarding fi nancial risk. In this March alone, 285 social media ads of
online real-money gaming companies were identifi ed as being in violation of the ASCI Code. ASCI noted that in some instances dubious
claims such as ‘India’s biggest 1st prize’ were being made, and in many cases, the disclaimer informing consumers of the risks was fl ashed very quickly rather than at a normal speaking pace.
AIGF urges Rajasthan to bring skill- based virtual games under draft bill
Self-regulatory online skill gaming body All India Gaming Federation (AIGF) has urged the Rajasthan government to widen the scope of its draft law for virtual sports to bring different formats of online skill-based games like rummy and poker under the regulation, reported PTI. The AIGF, in response to the Rajasthan Virtual Online
Sports (Regulation) Bill 2022, has said that the scope of the bill should be extended beyond fantasy sports and e-sports. AIGF has suggested that any government recognition or exemption contemplated should be granted uniformly to all games of skill and not only to fantasy sports and esports. Earlier, ESFI questioned the inclusion of esports with fantasy sports. “We submit that all online games of skill including
poker, rummy and casual games should be considered for any such regulation. We submit that such a step will be incomplete if only esports and fantasy sports operators are considered,” the AIGF said in its submission to the state government. The Rajasthan government issued the draft bill in
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May wherein it proposes to regulate esports platforms and bar them from conducting simulated sports that are not recognised by any accredited sporting federation. Controversially, the day-to-day administration and
regulation under the proposed enactment are delegated to a private self-regulatory organisation recognised by a gaming commission. The gaming commission is headed by a retired High Court judge and comprises a member with experience in sports federations and a retired government servant. The country has a number of self-regulatory bodies with AIGF and FIFS among the prominent ones. The online skill gaming landscape in India has
evolved signifi cantly over the years, with an exponential growth rate year after the pandemic broke, attracting several marquee investors. The mobile gaming market in India is projected to hit a $5 billion opportunity by 2025 from the current $1.5 billion, according to a recent Sequoia India and Boston Consulting Group report.
SRM’s Pachamuthu leads protest against online rummy in Chennai
Chennai witnessed protests recently by the IJK Party demanding a ban on online rummy and other real money games. The demonstration was led by Ravi
Pachamuthu, a leader of IJK Party and the current chairman of SRM Educational Institutions. “Many people today are forced to commit suicide by playing online rummy. In particular, young people from middle-class families play rummy on credit in the hope of making money. Eventually, they fall into the debt trap and commit suicide. Thus families are also affected. Therefore, the union and state governments should ban online rummy,” Ravi said according to local media reports. The members of the committee include a
technical expert from the Indian Institute of Technology-Madras (IIT-M), Sankararaman, Lakshmi Vijayakumar, psychiatrist, and founder of Sneha, an NGO involved in the prevention of suicide, and ADGP Vinit Dev Wankhede. The decision to form the panel was
taken following a spate of suicides across the State by victims who lost money to online gambling.
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