EVOPLAY
GIO: Take us through the new brand values and what they really mean for the company’s workforce going forward? IK: We have several sets of values that help to drive our workforce. Some are corporate brand values that speak about how we work and why we work that way, and set the agenda for who we hire into our teams. Within the iGaming world, we want to be the employer of choice. The company you want to work for if you love gaming and gambling. But beyond that, we see our brand as something much bigger. That means it doesn’t matter what industry you’ve worked in – even if it’s not iGaming, you’ll know the name Evoplay and will want to work with us. Then we have the values that focus on our Brand Mission, our Brand Vision, and our Brand Promise – which of course is a promise to both our partners and our games’ players. All of these values are the drivers behind our 10-year business plan.
Publicly, we don’t talk in detail about the values, slogans, methodology, etc., behind our work. It’s no special secret, we just prefer to show the results – the games and partner support that come from our approach. But in very simple terms, our brand values are there to motivate us and to make us question what we offer the industry, how and what we deliver to our various audiences, how we influence, how we work together, how we inspire, and how we always keep moving forward. Everything starts with brand!
GIO: Will this change your plans for upcoming game development? IK: Our game development is central to our brand and business plans. In just three years
Our games have incredible acquisition and retention numbers, and deliver what online casino operators want and need
we went from a handful of people to over 100 talents – and game development has always been at the heart of that growth. That’s why we have dedicated teams for each genre/type of game. From video slots to table to instants. Each team has a roadmap, but collectively they share information and insights about game development and user trends.
Game creation is therefore about giving operators and players the games we know that they want and need, but also about creating the new types of games that we know they are going to want and need.
GIO: Can you tell us about your 10-year plan for the business? IK: We can’t openly talk about the collaborations yet to be signed, or the new tech we’ll introduce. But I can say it involves new types of games, how we’ll use new technology, how that crosses over with gaming in a broader sense, and how we’ll attract new audiences to iGaming for the benefit of our partners.
At Evoplay we talk a lot about iGaming and mainstream entertainment. There are certainly a few video slots that most adults are already
familiar with. But mainstream, for us, has another meaning. Our plans involve how iGaming can align with current and future mainstream entertainment trends. That’s why we were the first company to release a ‘hack and slash’ RPG (role playing game) slot. It’s also why we released the first mass market 3D/VR slot, and why we are so dedicated to producing games that play blindingly-fast (and seamlessly) on mobile devices – whatever the device. Always, we aim to lead, embracing new technologies and entertainment trends.
And this year we have something even bigger coming, so stay tuned. It’s gonna be out of this world!
Earlier, I spoke about our diverse staff and the talent they bring from other industries – and this fits within our 10-year plan. We look to other industries for inspiration in what we create, how we create it, how it can inspire others, how it can be branded, and how it can transform not just our company, but the industry itself.
What we offer today is truly an integrated approach that combines game development with branding, marketing and communications, and our sales and key account support.
I think that our Chief Commercial Officer, Vladimir (Malakchi), recently said it best: “The next decade of the Evoplay journey will be a well thought out plan of action - rather like a game of chess. Planned, but adaptive. If our pawn’s opening move was made three years ago when we founded the company, 2021 is when we start truly dominating the board.”
GIO JULY 2021 9
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54
