SUMMER ROUND-UP PART TWO IGT celebrates 25 years of The Stats
There is little debate – IGT’s Wheel of Fortune Slots is the most successful slot theme of all time. On average, the game pays out jackpots of more than $100,000 every several days and mints a new millionaire every eight days to the tune of 1,100 millionaires and growing. In terms of total jackpot money awarded, the fi gure is over an astounding $3.3 billion.
Staying True to the Brand
“Brand devotion plays a big part in the Wheel of Fortune Slots success for IGT’s customers,” said Boris Hallerbach, Director of premium content at IGT.
The sounds, colours, and cues emanating
from IGT’s Wheel of Fortune Slots have remained true to the Wheel of Fortune brand for 25 years. The widely recognised wheel design immediately resonates with players on the casino fl oor when the play options are many. Players are also innately familiar with the iconic chant: WHEEL. OF. FORTUNE! But what happens during the play experience is what sets Wheel of Fortune Slots apart. “IGT’s game designers have consistently met the challenge to keep the brand relevant and fresh by incorporating strong game mechanics and exciting hardware to deliver exceptional play experiences with each new iteration of
the game,” said Hallerbach. “IGT has created more than 250 versions of Wheel of Fortune Slots games since 1996.” Credit is also due to the strong partnership
IGT has with Sony Pictures Television. IGT licenses the Wheel of Fortune brand from Sony, the makers of the Wheel of Fortune TV game show.
“The IGT and Sony teams are a strong
creative and collaborative group, consistently developing premiere marketing programs that strengthen the brand in all verticals,” added Hallerbach. “Beyond land-based gaming, Wheel of Fortune Slots are also hallmarks of IGT’s lottery and PlayDigital product portfolios.” As an example, IGT PlayDigital recently launched Wheel of Fortune Megaways on its
Wheel of Fortune slots Twenty-fi ve years of slot success is cause for party. The honoree is Wheel of Fortune Slots and IGT is hosting a 25-week-long celebration to give this iconic, themed game the attention and recognition it deserves for its Silver Anniversary.
RGS game delivery platform, in partnership with Big Time Gaming. “The game is specifi cally designed for online and mobile play and provides another fresh use of the Wheel of Fortune brand by combining it with the highly popular Megaways game mechanic,” said Chris Boni, IGT PlayDigital Vice President.
Jackpot!
Ken Bossingham, IGT’s Senior Vice President of Sales, speaks to the importance of transformative jackpots that Wheel of Fortune Slots has consistently offered over the years. “Winning $1 million on a $2-$3 slot wager is life-changing, and possible, on Wheel of Fortune Slots,” said Bossingham. “Wide area progressive jackpots are appealing to players of all demographics and contribute to the excitement and incremental play of Wheel of Fortune Slots on casino fl oors.”
All that Glitters
IGT created eye-catching packages of digital media assets for the 25th anniversary for casinos to build awareness and create additional excitement for the promotion. Players and fans are also invited to join the fun via social media contests, weekly sweepstakes, special guests, and video surprises. The weekly swag bag winners also qualify for a grand prize—an all-expenses paid trip to LA.
Next Up
IGT looks to maximize the reach of its Wheel of Fortune Slots portfolio, particularly the Wheel of Fortune Cash Link and Wheel of Fortune Mystery Link games. IGT will use gaming industry trade shows and events as platforms to showcase the latest Wheel of Fortune slots solutions, leveraging G2E as a showcase for “what’s to come” in Wheel of Fortune slots innovation. Events and promotions surrounding Wheel
of Fortune Slots will run through December. Learn more or fi nd a Wheel of Fortune Slots game near you by visiting
igt.com/ WOFSlots25.
30 JULY 2021
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