COVER STORY
now invite you to Bet Your Game! Those three words perfectly capture our core category elements. This isn’t just a call to action; it is so much more. It has broad appeal with something for everyone – it is automatically personal, but lends itself to multiple meanings, enabling each person to define it for themselves: • It opens the playing field to wager on different game genres and experiences. “Having fun playing that game? Wanna make a wager on it? Bet your game!”
With our eyes fixed on these fundamental principles, we
• It personalizes the experience. “What game do you like to play? We let you bet on it. Bet your game!”
• It brings out the competitiveness of some players. “You got game? Bring it! Now put some money up. Bet your game!”
Convergence and Our Three Verticals
Perhaps the defining feature of today’s gaming industry is convergence. What began years ago as slot manufacturers combining with lottery providers has evolved to the point where video games, esports and traditional forms of wagering are all being smashed together on land and online at an accelerating rate. At its core, GameCo is a content company, and our strategic focal point lies precisely at the intersection of these exciting trends; the opportunity is massive, and the growth will be explosive. We are the content play of “next-gen” gambling. That is why GameCo is focused on three key verticals: (1) Our legacy retail business offers land-based products and experiences in Single Player, Multiplayer, and bracketed tournament modes (in cabinets and bar-top formats). We enable game developers and studios to access regulated markets across sports, casual, and video game titles featuring brand licenses and major celebrities such as Steve Aoki, “SOULCALIBUR™II” from BANDAI NAMCO Amusement Inc., and Star Trek™. (2) Our iGameCo digital line, which will launch on the Playtech GPAS platform this fall, develops unique game titles for online casinos, many of which are omnichannel extensions of our retail lines. (3) Our esports betting platform, in partnership with GRID, unlocks the potential of esports betting through the use of official tournament data and streaming video. As massive and exciting as the esports ecosystem is, the most compelling way to monetize this phenomenon today is through esports betting. Using sanctioned tournament data ensures proper oversight and powers in-play wagering. Combined with streaming and promotional opportunities not offered in traditional sports, esports betting represents the future of Interactive Wagering by combining a younger audience with increased levels of engagement. GameCo is proud to lead this new category of
Interactive Wagering. Join us on our journey as we catalyze gaming industry evolution and revolution.
Across retail, digital and esports betting, we invite you to Bet Your Game! Please visit us at
www.gameco.com or contact us at
sales@gameco.com for more information.
JULY 2021 25
“If there is a common thread through all our game experiences, it is interaction; we focus exclusively on Interactive Wagering. Our vision is to change the way the world bets, plays and wins!”
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