COVER STORY
What’s Coming By Adam Rosenberg, CEO of GameCo LLC T
he gaming industry is in a period of fl ux. Player demographics are destined to change radically, disrupting legacy business models as existing customers continue to age out. We all know it, and the statistics paint a potentially grim picture: 80%
of land-based gambling revenue is slot revenue, yet younger people don’t play slot machines to the same extent as their older counterparts. Operators, suppliers, and content providers all struggle with how to update their offerings to appeal to this next-gen audience. It’s happening on land and it’s happening online. Some believe players will “age in” and adapt to slots as they get older. While this will certainly be true to some extent, GameCo believes it is imperative that we engage this audience today. Our industry needs to fi nd ways to appeal to emerging customers – younger players seeking experiences that are unique and exciting, not just newer versions of the same old games. Those who get it right will generate massive incremental revenue from younger customers having a whole new lifetime value. But how?
GameCo’s Unwavering Pursuit of Innovation “You can’t stop what’s coming.” -- Ellis, No Country for Old Men
As a company of innovators, the development of compelling offerings at the intersection of game play and gambling is what GameCo has been pioneering since our inception. We’ve already seen demonstrable progress as our portfolio has grown and our game performance continues to improve. And younger customers are playing our games: In a comprehensive study, our data analytics partner Andrew Cardno of Game Changing Technologies found that peak revenue from GameCo’s machines comes from 30-year-old players, and demonstrated that over 80% of carded revenue from these units comes from players aged 21-49 – a monetization rate for this group of approximately 4x that of slot machines. But as I take the helm as the new CEO, I know there’s much more to come.
Interactive Wagering
GameCo seeks to deliver new and younger customers for retail and digital casinos. Our omnichannel games are truly differentiated – they combine the fun and interactivity of popular mobile apps and video games with the thrill and anticipation of gambling. We have a player-focused business model that is all about player agency – through skill at times but always through engagement with the medium. If there is a common thread through all our game experiences, it is interaction; we focus exclusively on Interactive Wagering. Our vision is to change the way the world bets, plays and wins! I say this as a GameCo investor since 2018, having been an
active supporter of the Company’s thesis long before then. I have watched the Company’s performance improve as its product offerings iterated and evolved rapidly through six game generations. Over that period, our mission has remained constant as the northern star: We seek to accelerate the innovation of wager-based experiences by making kick-ass games that are different, not just better.
So how do we do that? By creating and defi ning a new category of gaming experience, GameCo leads the monetization of its niche. Our core category elements are simple to lay out: • We are committed to operate in regulated and legal gambling markets.
• Our games are for existing customers, as well as new and younger players.
• We make gaming experiences that are different, not just better. 24 JULY 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54
