SG GAMES THOUGHT LEADERSHIP
The drive to recovery
A
fter one of the most difficult trading periods for the gaming industry, the road to recovery begins for many operators as lockdown restrictions are eased across Europe.
Achieving business growth is likely to remain a challenge for many of our customers in today’s marketplace. All of our thoughts have are turned towards delivering strategies that help navigate their way through this new environment in a successful and sustainable way. Players are unlikely to be sympathetic with the financial constraints the industry is facing. From their perspective, they are after the familiarity of their casino experience as well as new and fresh products to enjoy from the casino floor. A methodical approach is required to ensure
businesses are offering the most exciting forms of entertainment available to engage with players, while also being mindful of the financial landscape. From the many customer conversations we have had, It is clear operators are appreciative of our evolving services and commercial arrangements, as well as engagement through events such as our EMEA Virtual Summit earlier this year and a lot of listening. As a region, our key focus is to help customers drive their recovery and restore and supercharge performance as casinos across the region against the backdrop of strong consumer spending. It is our belief that strong partnerships are fundamental to understand the needs of all customers and ensure the industry returns to pre-Covid levels.
Making the most of popular, reliable and familiar content from a proven partner
As operations reopen and venues welcome back customers, adopting short-term strategies are a
26 JULY 2021
With retail venues reopening across many European regions, the future fi nally looks brighter for the land-based gaming sector. However, signifi cant challenges still exist for the industry as we become accustomed to this new world. Simon Johnson, SVP & Managing Director EMEA at Scientifi c Games, outlines the necessary steps to recover in today’s marketplace
necessity as we return to normality. Businesses will of course be eager that activity will return to the levels experienced before the pandemic. Due to reduced capacity upon reopening in some regions, customers need to leverage as much engagement as possible from their available floor space. Familiarity with the core product range will be a key
differentiator in attracting and retaining players. For instance, our latest release 88 Fortunes® – Lucky Gong™ introduces a new twist to the hugely successful brand that is recognisable across the EMEA region, which is popular and attractive to players. Operators therefore know they have a strong performing product. Scientific Games’ track record of innovating an
end-to end product solution through slots, systems, tables and progressive jackpots will help operators navigate their way out of a difficult period. We are best placed to help customers take a look at the entirety of their product portfolio and drive recovery through proven high performance products. While the future looks optimistic but still unclear, it
is evident that operators are showing their agility to adapt to this new environment. At Scientific Games, we are fully committed to providing financial assistance and flexibility around commercial structures, ensuring we are a truly engaged partner to our customers. We are a strong business and uniquely positioned to help customers through this period of uncertainty through our breadth of best-performing products, combined with an ambitious and experienced leadership team. Revenues remain under pressure and the situation is
tough, but together we can overcome this challenging period and continue to bring the next generation of entertainment to players worldwide and help our partners drive their recovery.
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