EVOPLAY Evoplay rebrands
GIO talks to Ivan Kravchuk, Evoplay CEO about their recent rebranding and what it means for the company
Now it’s time to really show the world of entertainment our technological capabilities, our art, and that we’re mature enough to set our name in stone.
We’re bringing our business to a completely new level, shaking up iGaming and making a strong statement to the industry. One of the objectives of our rebrand is to start showing that. We think of our brand as, essentially, a platform for reaching and tapping into the wider world of entertainment.
GIO: Why has Evoplay rebranded? Ivan Kravchuk: The last three years were phenomenal for Evoplay Entertainment – huge growth (both in terms of revenue and our staff, where we now have over 100 team members), some truly amazing games, and some very special partnerships.
Last year, we started to formulate solid ideas about our direction and how we wanted to shape it. Brands are, in short, perceptions. We talked to our senior stakeholders, our staff, our partners and with players, and reviewed their perception of Evoplay Entertainment. We aligned that with our plans, and our brand started to take shape.
Our look, our voice, and our direction are now uniting as we meet (and plan to help create) audience needs. We are positioning ourselves to be the very best iGaming developer in the business. This means that we want users, stakeholders, partners and media channels to have a seamless brand experience with us.
We knew immediately that Evoplay today is more than just a company. It’s a brand that stands for great gaming, progressive ideas, industry-leading tech, and market firsts. We’re a prime mover. We do things now that no one else is doing – but those will become the things that everyone else is doing in the future.
GIO: What is the objective for the new branding? IK: The objective is to reflect our insights and plans in a way that sets the tone and future- proofs our messaging – as much as that is ever possible. Or, in other words, to represent how Evoplay will be perceived in and outside of the gaming industry.
8 JULY 2021 GIO
GIO: Was this all done in-house or did you use an outside agency? If you used an agency, how did you select them and what was their brief? IK: All of our rebranding work was done in-house, and this was possible because we’re actually structured like a creative agency. We have the capacity for market research and analytics; and have the brand, communications, graphic design and marketing expertise that many agencies would themselves be proud of.
Indeed, some of our staff have agency backgrounds. Our marketing and communications team, for example, are an incredible mix of talents. Some have worked in gaming before, and some come from outside our industry and have worked with some of the biggest brands on the planet – from Red Bull to Audi, from Nike to HBO.
Collectively, our team is brimming with ideas and the ability to execute on them. What
you see from our rebranding is really just the start – the beginning of our journey as we move onwards and upwards. And all of that is based around the games, and more, that we’re creating.
GIO: This coincides with your updated website – how has that changed? IK: Cosmetically, we cleaned up the design and applied various new branding elements including a logo that playfully represents the letter ‘E’ but also a wing (a motif that will become clearer in the coming months, because it is tied to our new mascot). Visually on the site, we wanted to represent our games in a clearer way, and showcase our various channels – including social media – more comprehensively.
In overall approach, we streamlined our messaging and put an emphasis on how partnering with Evoplay is a win-win for operators. Our games have incredible acquisition and retention numbers, and deliver what online casino operators want and need – engaged players who will keep returning to games they love playing. Our website now better reflects that.
It will also develop further this year – we have some great ideas for adding innovative features. Plus, some of the site’s under-the- hood components will be made more visible. These will offer incredible benefits to our partners when they log in. Once those changes are activated, I’ll be happy to tell you more.
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