ONLINE NEWS
Paysafe provides WynnBET with US payment and
Specialised payments platform Paysafe has partnered with WynnBET, the US mobile sports- betting platform from Wynn Resorts subsidiary Wynn Interactive Ltd. The deal sees WynnBET plugging into Paysafe across four US states to streamline payments, while further strengthening player acquisition with an affi liate program powered by Income Access, Paysafe’s marketing technology and services provider. The WynnBET mobile sportsbook has connected to Paysafe to enhance online payments for sports bettors in Colorado, Indiana, New Jersey, and Virginia. Connectivity to Paysafe’s best-in-breed payment gateway will facilitate player deposits via credit and debit card as well as ACH bank transfers from checking and savings accounts. Through the integration, customers will also have access to quick and convenient payouts of their sportsbook winnings via ACH withdrawals, providing a complete payments journey. According to Paysafe’s December 2020 research[1], US online sports bettors are prioritizing payments, and fast and frictionless payouts in particular, over such factors as competitive odds, sports markets offered, and promotions, when choosing a sportsbook. WynnBET’s comprehensive payment processing agreement with Paysafe will therefore help support the brand’s customer acquisition as well as retention.
Jogo Global
WynnBET will also boost player acquisition by launching an affi liate program powered by the affi liate software platform of Paysafe’s Income Access, with company data revealing that the affi liate channel can drive up to 30% of a sportsbook’s new customers. Income Access’ in-house affi liate marketing team will provide strategic guidance and use the Income Access Network to nurture affi liate relationships, grow the program and optimize player acquisition overall. The WynnBET affi liate program, which will target players in Colorado, Michigan, New Jersey, and Virginia, will launch later in H2 2021. Gregory Kirstein, Vice President, Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with WynnBET and have the opportunity to support the long-term acquisition and retention strategy of such a prominent brand. The combination of our payment processing and affi liate marketing solutions will help to drive growth as WynnBET continues to expand its presence across the regulated U.S. online gaming space.”
BetRushmore joins forces with Intelitics Performance marketing and analytics platform
provider Intelitics has been selected by BetRushmore as their exclusive user acquisition partner in the growing US Market.
Under the deal, Intelitics will take care of all BetRushmore’s marketing, user acquisition and tracking activity. This includes a full creative build from branding to assets as well as managing the operator’s entire user acquisition spend across paid media, affi liates and other channels. This will then be monitored and tracked via Intelitics’ state-of-the-art platform and back offi ce, which provides real-time insight into how all activity is performing. This allows for changes to activity and campaigns to be made instantly, maximising the return on ad spend.
The deal bolsters Intelitics’ platform, and marketing and user acquisition business with additional growth expected over the coming months with more deals in the pipeline and further investment into its market-leading technology and platform.
BetRushmore is a new operator and will make its market debut in Iowa with its online and mobile sports betting brand with other states to follow shortly after. The company is also set to launch a land-based sportsbook in South Dakota where it is based.
4 JULY 2021 GIO
targets US market with new MD
Platform provider and casino content developer Jogo Global has recruited Robb Vecchio as Managing Director of the company’s burgeoning US division.
The highly skilled business executive brings a wealth of experience to Jogo Global, having successfully delivered value, growth, and profi tability for a wide range of technology and capital equipment businesses in a career spanning over 25 years.
Allan Stone at Intelitics, said: “We are thrilled to have been chosen by BetRushmore to handle all of the operator’s marketing and user acquisition activity fi rst in Iowa where it will make its online sports betting debut and then in the other states it enters. “With player acquisition costs already high, it is important for operators to ensure they are getting the best return on ad spend and our proven approach and market-leading platform and analytics tools allow us to do this for our partners.
In his new role, Vecchio will be responsible for establishing the Jogo Global brand across the US and securing new business opportunities for the wide range of bespoke and scalable casino solutions that the company develops. The appointment of Vecchio further strengthens Jogo Global’s senior management team and follows the recent news that Cashcade and Gaming Realms co-founder Simon Collins has joined the organisation as its new chairman. The addition of two highly infl uential fi gures from the gaming industry demonstrates the strong intentions Jogo Global has to fi rmly cement itself as a leading provider of casino platforms, content, and services to operators worldwide.
David Marcus, CEO of Jogo Global, said: “Robb is highly respected within the land based and online US gaming sector and his appointment is a crucial step to accelerate the operations of our US division.
“The US presents a huge opportunity for us and will become a key territory over the coming years. We truly believe our services will help expand and strengthen multiple casino organisations, and Robb is the perfect candidate to spearhead our operations given his proven track record for delivering business growth in the US.”
“BetRushmore has a great brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA is on point.”
Gary King, President of BetRushmore, said: “On making our market debut in Iowa we want to hit the ground running and ensure our marketing and user acquisition strategies and activities are right from day one and to do this we knew we needed to identify the right partner.
“In Intelitics, we have a team of expert marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with the optimum return on investment.”
Robb Vecchio, Managing Director of Jogo Global US, said: “I am thrilled to join Jogo Global, a young and emerging B2B gaming provider that is eager to make its mark on the fast-growing US market.
“My daily mission is to extend Jogo Global’s momentum across the US and ensure prospective new clients enhance their offerings and boost profi t with the scalable, localised and customer- centric services that we offer, in addition to the superior level of customer support that we provide. I cannot wait to get started and expand Jogo’s footprint across the States.”
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