CASINO NEWS
Choctaw Casino & Resort – Durant unveiled The Link on major US holiday weekend
Visitors to southeastern Oklahoma now have the opportunity to explore their wild side after The Link at Choctaw Casino & Resort – Durant debuted on the recent Labor Day weekend. Designed as an immersive art installation, The
Link at Choctaw Casino & Resort – Durant is a new feature attraction that serves as both a stand-alone destination as well as a bridge between the resort’s two large gaming fl oors. Located adjacent to Guy Fieri’s American Kitchen + Bar, The Link serves as the resort’s digital response to other well-known gaming industry art installations. “We know our guests come to stay with us for a fun
escape. They’re looking for a break from their everyday routines,” said Erica Kosemund, Senior Corporate Director of Marketing, Choctaw Casinos & Resorts. “With The Link, we’ve created a fun fantasy world creating an immersive guest experience that breaks from the norm. It really is a must-see attraction that offers guests something new to see on each visit to the resort, and provides a fantastic backdrop for photos.”
Conceptualized as a “living” attraction, The Link
installation follows the hours of the day, changing from both day to night, as well as the changing seasons. The Link features a setting of other-worldly fl ora and fauna that offer a fantastical version of true-to-life woodland creatures. Inhabitants of The Link casually come and go from the glen, drawing viewers into their digital world. Animal appearances as well as delightful displays arise unexpectedly throughout the day and night, leaving visitors with a sense of wonder, waiting to see more. “As industry trendsetters, we set out to create an
attraction that couldn’t be found at any other casino-resort,” said Skyelar Perkins, Senior Corporate Director of Slot Operations. “Our goal was to draw guests between our two casino fl oors and encourage them to stay and play in the adjacent gaming space by giving them something unique to enjoy. We know our guests expected an elevated experience at Choctaw Casino & Resort – Durant, and it’s gratifying to see we’ve delivered on that promise.” Commissioned in partnership by Choctaw Nation
and Gaming Capital Group, The Link at Choctaw Casino & Resort – Durant was conceptualized, designed and animated by The Publicity Lab, an integrated marketing communications creative solutions agency. JCM Global, one of the world’s leading transaction technologies suppliers for the gaming industry, serves as The Link’s technology and hardware supplier providing design, installation and fabrication services through JCM’s Digital Signage Solutions.
Inspired announces virtual Lexus Melbourne Cup
Commemorating 160 years of Australia’s greatest race, Inspired has announced that it has created ‘Lexus Melbourne Cup The Race of Dreams’, a thrilling virtual race pitting 24 past champions of the Cup against each other, for the Victoria Racing Club (VRC). Lexus Melbourne Cup The Race of Dreams will be shown live across Australia on Network 10 on Lexus Melbourne Cup Day, Tuesday, November 3rd, 2020. Viewers will get to experience the magic with a computer-simulated version of the Lexus Melbourne Cup incorporating a stunning, fully accurate re-creation of the Flemington Racecourse and the atmosphere of the Melbourne Cup Carnival. During the broadcast, Lexus Melbourne Cup
fans will witness Inspired’s ultra-realistic 3D CGI representation of the Cup featuring 24 past champions as selected by a panel of experts from more than 100 past Cup stars. Historical information about these horses and their racing records has been built into the software, which helps to determine the probability of their potential fi nishing positions. This probability is based on their past form and performance in other races. With the outcome already known in advance by a select few creating the race, punters will not be able to place a bet on the great race. VRC Chairman Amanda Elliott said the virtual
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the concept, whether that be running a traditional Cup Day sweep with family and friends for the virtual race, or posting who you think will win on social media tagging @ FlemingtonVRC, which will ensure bragging rights are yours should your tip take out Lexus Melbourne Cup The Race of Dreams.” As the pioneer of Virtual Sports, Inspired
race will unite and excite Australians in the lead-up to the 2020 Lexus Melbourne Cup. “Lexus Melbourne Cup The Race of Dreams will reignite time-old debates about Australia’s greatest stayer. We want everyone to embrace
has re-created the action of the world’s most popular sports for more than a decade. Inspired has famously created virtual versions of the Kentucky Derby in the US and the Grand National in the UK. Both of these were broadcast on national television with millions of viewers, proving Virtual Sports are realistic enough to take centre stage.
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