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ONLINE NEWS Genting buys Authentic Gaming G


enting has announced its acquisition of live


casino specialist Authentic


Gaming, creating significant opportunity for Genting to continue to lead the way in the live casino space and bring together its offline and online casino experiences. The deal will see Genting utilise a range of Authentic’s innovative in-club streaming technologies and expertise across its land-based and digital estate, both in the UK and internationally.


Authentic will continue to operate independently, with Genting Group looking to support the company’s continual innovation and expansion. Genting will also continue to work with its existing and other new partners as it develops and diversifies its world class live casino product offering. The purchase of Authentic,


g


at a price of 15 million Euros, will help fuel Genting’s continued growth in the live casino sector both in the UK


and across Europe, which analysts estimate to be worth €2.5 billion in Europe alone. Jeremy Taylor, Managing Director of Genting Online, said: “Our vision for the future is that customers will be able to play at any of our casinos in the world, such as Las Vegas, Bahamas, or Singapore to name but a few, in an immersive experience, from any device, from any website, 24/7. “With their cutting-edge technology and innovative product capabilities we believe that Authentic are well placed to help us realise that vision. They are a relatively young business who are bringing fresh thinking to the marketplace, so now is the perfect time to start working with them to fuel the future success of both businesses.”


Videoslots partners with Betradar The casino operator, which V P


ideoslots.com has agreed a deal with Betradar’s Managed Trading Services (MTS) to employ its Integrated Trading Solutions (ITS) as it prepares to launch its sportsbook at the beginning of next year.


boasts more than 3600 games, will use the ITS component of  management and trading solution, Managed Trading Services (MTS), as it looks to capitalise on the sports betting market.


Videoslots’ new partnership will allow it to maintain its own trading strategy, while utilising Betradar’s expert trading and risk management services where required. Martin Calleja, Head of


Sportsbook at Videoslots.com, said: “The sports betting market is bigger than ever, and we can’t wait to get started. With Betradar’s support, we aim to build a tailor made and diverse product for our customers. We already have a wealth of loyal  from this partnership as it will help us guarantee the best possible service.”





experience in managing and developing large international sales teams in multiple vertical markets. He previously worked in the betting and gaming industry, formerly holding the position of Regional Vice President EMEA at IGT and joins the 24/7 Live Channels supplier from digital marketing agency Fluid Ads where he was Global Commercial Director. In his new role, Baynes will be


responsible for SIS’s Sales function, tasked with increasing the company’s international penetration and commercial revenues, as well as maximising opportunities with existing customers.


Richard Ames, CEO of SIS, said: “The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”


ALAN CASEY


Racing Post has announced the appointment of Alan Casey as the new Head of Trading Partnerships. The announcement


showcases Racing Post’s


expansion in the trading space, as seen in recent months, with the launch of the AllSported joint venture with TXODDS and Banach Technologies.


Casey joins Racing Post from BETDAQ where he drove liquidity growth through commercial deals during a seven-year tenure with the betting exchange operator. The newly created role outlines the ambitions of the new AllSported venture and the importance Racing Post places on diversifying into trading.


PG SOFT signs agreement with EveryMatrix


G SOFT has announced a new partnership with CasinoEngine, casino integration and productivity platform powered by the established B2B provider EveryMatrix. PG SOFT will make available their entire portfolio of games to CasinoEngine, the largest casino content library in the industry, totalling more than 8,000 games from 140+ gaming suppliers worldwide.


Malta-based PG SOFT is a leading mobile game developer, with a rich portfolio of video slots, 3D games and table games, being licensed by the UK Gambling Commission


(UKGC) and the Malta Gaming Authority (MGA). Aiming to help drive customer acquisition and retention for operators across the globe, PG SOFT’s games are created using impressive storylines, sensational sound effects and splendid animation.


Alan’s experience with working with liquidity partners, handling onboarding and maintaining partnerships with some of the biggest players in the industry provides him with the basis to grow Racing Post’s AllSported venture. Being a central figure in the growth of BETDAQ volumes over the past number of years, Casey is looking to grow AllSported to similar levels of success.


Racing Post’s Commercial Director, Sam Houlding spoke on the excitement surrounding AllSported throughout the business and how Alan’s appointment has added to that: “AllSported is at a really exciting launch stage and there are plenty of exciting commercial discussions taking place so we are looking forward to Alan hitting the ground running. He’s had a very successful time with BETDAQ and he brings qualities and knowledge to the team which can help drive the success of AllSported.”


GIO NOVEMBER 2019 61


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