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G2E 2019 REVIEW AGS


management agreement, the NICG must approve and license the group. Only the NIGC Chair can approve a management agreement. Several are currently on hold because the


new Trump-nominated chairman is awaiting U.S. Senate confirmation. As of show time, the NIGC had not received any applications. Application declination letters average four to eight weeks. Finally, a sports betting program may combine a do-it-yourself and outside management hybrid approach. Like other onsite concessions, individuals/groups may have to be licensed to operate the programs and remit a percentage to the tribes.


7


0 games, more than 30 new game titles, 15 table games and products, and AGS’ robust lineup of online real-money and social


games and platforms – G2E was quite a cocktail. AGS debuted the Starwall, a stunning new LED video display for its premium Orion Portrait games, designed to add floorwide attraction and deliver a more immersive game-play experience. Composed of brilliant LED lights that create a seamless video wall, the Starwall envelops the player in the game and attracts players passing by with cinematic, game-themed motion graphics that intensify the player experience. AGS also debuted two highly-anticipated


new slot cabinets that add depth to its Orion family – the Orion Rise tower platform and the Orion 49C featuring a curved portrait display. Orion Rise delivers eight feet of gaming


excitement in a dual-screen portrait platform, highlighted by a dramatic 55-inch 4K LCD monitor, premium button deck, custom audio,


ADVANTECH INNOCORE A


dvantech’s theme of “Elevating Gaming Intelligence” was evident in the company’s wide range of


game-changing solutions, including new LCD monitors, advanced storage devices, high-performance graphics cards, POS and tablet products and revolutionary new gaming platforms.


56 NOVEMBER 2019 The DPX-S450 is Advantech-Innocore’s


latest motherboard for the gaming industry and it features AMD’s top-end embedded platform, V1000 Embedded Ryzen, giving customers superb performance with field- proven reliability and the peace of mind of massive scalability and future upgradeability as well as the longevity only the world’s leading


and game-synchronized LED spacer displays – all of which provide an immersive, cinematic gameplay experience. At G2E, Orion Rise was featured with exclusive game content Wheel Surge and Dragon’s Jackpot. The premium Orion 49C, AGS’ first curved platform, features a 49-inch 4K curved, portrait LCD display, digital topper, and premium LCD button deck integrated with low-profile dual PLAY buttons surrounded by lights. Visitors saw the Orion 49C showcased with exclusive new titles Sacred Dragon and Royal Phoenix. On the tables side, taking the spotlight was


AGS’ new Bonus Spin Xtreme, a pioneering progressive side bet system that can link all table-game progressives in a casino and innovatively uses three concentric wheels to reward all participating players with a prize – something never before available for community-style games like roulette, baccarat, and craps.


industrial PC manufacturer can offer. The DPX-S450 is available as both board or


packaged in a rugged cabinet-ready logic box. The second new platform that Advantech launched at the show was the DPX-M270. Following the huge success of the DPX-E250 and DPX-E265 Advantech has defined a new series of products – the “M-Series”. These products are very high performance, scalable platforms for gaming customers.


A MULTIGENERATIONAL APPROACH TO CUSTOMER SERVICE BMM Testlabs Senior Manager, Marketing & Education Robin Bernhard detailed the dramatic lifestyle and philosophical differences between the Gen Z audience (born in the mid to late 1990s and later), Millennial customer (early 1980s-mid 1990s) and older patron groups. Because so many Gen Z customers are already of legal age, operators, game designers and marketers must understand these perspectives:  Generation Z is the first to only know life with advanced technology, cell phones, the Internet and portable devices. While Millennials were digital “pioneers,” Gen Z considers this ordinary.  85 percent of those over 15 research products and services online before purchasing. They base their decisions on information and online reviews, making outreach crucial.  The immediacy of technology use has created a strong Gen Z consumer demand, but has not resulted in immature, unrealistic expectations.


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