p20 BKU-BOB MAY21 Imperial Bathrooms_bku 06/05/2021 21:45 Page 20
Imperial Bathrooms - Still Made in Britain B
ritish interior design and architecture has always been defined by exquisite
handcrafted details and products which make a strong architectural statement in the home, and I believe this admiration has stemmed from end users placing a greater emphasis on the origin of a product in their pursuit for a higher pedigree of quality and design. Able to provide detailed product genealogy and
authentic handcrafted design features, in addition to defining a specific period in time, consumers see huge value in choosing British-made ceramic ware and furniture in the bathroom, with popular architectural styles still embracing the subtleties of a bygone era like Edwardian, Victorian and Art Deco-style. With this in mind, we are noting distinct period-style basins, WCs and high definition baths are standing their ground against more contemporary designs and becoming firm favourites in the classic British bathroom. Bathroom ceramic ware, furniture, brassware
and accessories that bring the essence of a bygone era coupled with an appreciation for modern
design techniques and decorative flair continue to endure in the marketplace and this design-trend has led to consumers actively seeking out British bathroom products in a range of styles and sizes in order to renovate the home in good conscience. Recently, several market statistics have reported
this change in mind set is down to UK consumers associating British-made products with quality and value, and I also believe that an element of Brexit campaigning to ‘Buy British’ and the referendum’s aftermath has influenced a new culture to support mainland businesses, big and small. For us, being a true British manufacturer means
we’re in a far better position to react to market changes and we firmly believe UK manufacturing is one of the key foundations of our business and product offering, as it allows us to remain competitive and inspire an exclusive mix of styles, products designs, innovation and technology for the British bathroom. Over and above that, we are also able to capitalise on our ‘Made in Britain’ stamp of approval on an international level, as there is pent-up demand in the marketplace for British products right now. By also considering the
20 BKU MAY 2021 BEST OF BRITISH EDITION
value of exports as a British manufacturer, you will effectively help to bolster the UK economy and encourage faster market recovery for you and your business.
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