p43 BKU-MAY21 Ideal Bathrooms - Stelrad_bku 06/05/2021 22:34 Page 43
INDUSTRY UPDATE
Stelrad warming to Boutique Series
Ideal Bathrooms driving the North
A S
telrad has recently launched the Boutique Series of radiators to cater for all your installation needs. The
Boutique Series offers the marketplace the widest range of styles and sizes of specialist designer and decorative radiators aimed in particular at any kitchen or bathroom. The new series
includes a number of existing favourites, like the Caliente and Concord Rails which both can be ordered in up to 36 colours, along with new styles and designs such as the Como, Concord Side – available from stock in either Chrome or Anthracite grey and the Lecco which is exclusive to Stelrad, as well as the Concord Vertical Chrome. A selection of
products from within the series can be specially ordered in a range of colours but there’s a wide range of options
now available in anthracite grey from stock, which can blend so well with other décor and add that additional style to many bathrooms and kitchens. To find out more about the new Boutique Series, and to qualify for 10%
discount on purchases by quoting ‘K&B10%’ at the online checkout, head for the Stelrad website. Please email or call for brochures and information. Alternatively, you can also see regular updates from Stelrad on Twitter @Stelrad and Facebook @StelradRadiators.
u0844 543 6200
umarketing@stelrad.com
uwww.stelrad.com
uwww.stelrad.ie in Ireland
BKU MAY 2021 43
leading bathroom distributor has increased its available warehouse space after moving to a new site.
Ideal Bathrooms will remain on the Wakefield 41 Industrial Estate, in
West Yorkshire, but in a new distribution centre that is 18,000sq ft larger than its former site. The move will help the firm meet increased demand, as well as allowing
it to honour its next-day delivery promise on more products. Kim Kirby-Earnshaw, operations director at Ideal Bathrooms, said: “As
the business continues to develop, and the demand for stock availability in the Northern depots continues to increase, there is a requirement for more space; the improved capacity gives us the means to support our customers further.” As well as offering more space, the new warehouse also features LED
lighting throughout, improving the working environment for staff and significantly reducing Ideal’s energy consumption. Kim added: “The new site signals our continued commitment to our
customers. We’ve also taken a stock injection of over £1m, taking our holding in Wakefield to more than £3.5m, meaning we can support our suppliers and customers with next-day delivery to 99 per cent of our delivery territories. “With such disruption over the past year as a result of the pandemic,
Ideal Bathrooms is delighted to be in a position to invest and continue to offer a first-class service.”
u0800 634 2600 uTwitter: @idealbathrooms uFacebook: @IdealBathroomsUK uInstagram: @ideal_bathrooms
uwww.idealbathrooms.com
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