p30 BKU-MAY21 Cubico Intro_bku 07/05/2021 12:44 Page 30
COLOUR REVOLUTION
Aspirational bathrooms T
he pool of young, ‘aspirational’ homeowners is growing. These self-
motivated individuals can be defined as those who don’t have huge, sprawling budgets but will spend their money in the right places in order to create a home they love spending time in. These consumers are savvy. They make
carefully considered decisions and will shop around for a good deal, whilst splurging on stand- out, quality pieces. For most retailers, this type of customer could be considered a ‘dream purchaser’, with their willingness to try new things and create interesting spaces. But for those retailers who want to capture this
Comment by Lauren Feely Product Designer, Cubico
area of the market – and who want to stop such buyers from ‘shopping around’ – it is vital to offer a breadth of products at different price points, whilst staying on top of trends. Bathrooms are no exception. Young
professionals are increasingly demanding more from this room of the home, providing an escape from the pressures of work, as well as a haven away from family life. Retailers should therefore consider these
motivations when it comes to their product offerings.
Cubico launches new range of knurled bathroom taps C
ubico has launched a range of highly- designed knurled bathroom taps in
four colourways, with the aim of offering seamlessly-matched brassware in all of 2021’s ‘hottest’ colours - including nickel, gun metal, satin gold and satin bronze. Following more than three months of design
and development, the Molet range is inspired by high-end hotel design without the high associated costs of premium hardware brands. The distinctive slimline metallic taps are finished
in a textured, knurled pattern, elevating the look of a bathroom and allowing design-savvy
homeowners to express individuality and match the scheme throughout, without breaking the bank. Basin taps, wall-mounted taps and floorstanding
bath taps are available, alongside a range of accessories including toilet roll holders, towel rails, towel rings and robe hooks. “This range of taps is the first one that we’ve
offered in such a wide scope of colours and varieties - there are 36 products in total,” says Scott Tattersley, sales director at Cubico. “We know that customers are expecting more of their brassware than ever before. Five years ago,
u07795 372345
uscott.tattersley@cubicouk.com
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Attention to detail is incredibly important.
Mis-matched wastes and taps will not suffice, for example. It is important to offer a range of bathroom hardware, in a variety of colours, which can match throughout the bathroom. Yet, others may go for a mixed metals look, which is rising in popularity due to programmes such as Netflix’s ‘Dream Home Makeover’. All metals can go together if there is a clear
design intent – as long as the finish is a thoughtful addition. Colour is another key factor. Some may
choose to ‘be brave’ with patterned tiles and a bold-coloured furniture set, whilst others may opt for serene luxury in the form of marble-effect tiles and a white, marble-topped vanity unit. As a retailer, it’s important to inspire customers with different options, tapping into their character. As we’ve already experienced, traditional style
is making a comeback in the millennial market – so don’t just opt for modern. Panelling and traditional vanity units are a beautiful combination that is often the epitome of an ‘aspirational bathroom’.
simple, chrome fittings dominated. Around two years ago, matte black had a huge surge in popularity, and now we are seeing people turning to satin brass, and even back to chrome ‘with a twist’. We’ve also pre-empted the demand for something ‘new’ which is why we’ve introduced satin bronze as an option.”
30 BKU MAY 2021
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