p06-07 BKU-BOB MAY21 Virtual Worlds_bku 06/05/2021 21:33 Page 6
Virtual Worlds pioneering software makes for award-winning designs P
roviding retailers with innovative software that makes their designs
come to life is only part of the Virtual Worlds story – empowering retailers with the technology that enables them to sell more products at a higher margin is at the heart of the business. Virtual Worlds is the UK market leader in virtual
reality design software for the KBB market and a pioneer for all things digital in the industry. Launched in 1997 when all other KBB CAD systems were limited to 2D, Virtual Worlds added an extra dimension to the designer’s tool kit with their innovative virtual reality gaming engine platform. 3D interactive CAD was born and the industry took to it with open arms. In the same year, Virtual Worlds was the first to introduce photo-realistic rendering, and later, the first to develop 360-degree panoramic renders. In 2015 we captured the imagination and attention of the
industry being the first company to introduce immersive VR targeted to close more kitchen and bathroom sales. Moving to the present-day, Virtual Worlds’ 4D Theatre in-store technology offers the ultimate customer buying experience while adding unlimited virtual displays to multiply showroom footprint.
Speed and persuasion A Virtual Worlds licence is key to the success of the independent showroom. Where every design is seamlessly quoted with good, better, best options from products across 100s of brands, the persuasive power of Virtual Worlds significantly compresses the sales cycle timeline to see a single licence throughput more sales per day.
Conversions up In an industry that has a standard conversion rate set at 60%, 4D Theatre retailers are claiming
6 BKU MAY 2021 BEST OF BRITISH EDITION
conversion rates upwards of 85% and some above 95%. The success of the system lies in its ability to provide informed decision making where the customer can gain immediate spatial and emotional awareness of their proposed new room based on the options presented. At the click of a button the designer can say to a consumer, “imagine if you just invested another £3k, this is what you can enjoy every day for years to come,” turning selling at a higher price point into a regular occurrence. Retailers are reporting a 20% lift in average transaction values.
Success follows success The technology is award-winning – Virtual Worlds is a three-time winner of the BKU Best Software Brand award, among many other prestigious industry titles – and the retailers who are invested in it are award-winning too. Across all kbb industry awards and all categories, 33% of winners in 2019
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