INDUSTRY VIEWS INDUSTRY
Comment by Greg Austin, Product Manager, Geberit
On- & Off-Line Sales – Best of Both Worlds!
In the great ‘online versus bricks and mortar’ KBB retailing debate, the battle may sometimes look decidedly one-sided in favour of e-commerce. However, distributors can help, developing initiatives that not only level up the playing field but prove that both channels can co-exist – protecting those all-important margins for all.
For example, utilising digital & logistical capabilities to authentically protect all retailer types; our recently launched Your Label is proving to be incredibly popular with retailers, an industry leading initiative backed by ongoing investment that has eliminated direct price comparisons and which forms part of our Bathrooms to Love BOND.
Wetrooms: an increasingly popular option for small bathroom spaces
“Over recent years, wet rooms have become an increasingly popular option for homeowners. Modern, sleek and space-saving, they are also the perfect option for homeowners looking to create bathroom spaces suitable for all the family.
“Retailers have a real opportunity here to help homeowners create their desired look no matter how big or small their bathroom space is. For example, floor-even showers can play a huge part in a wet room design as they enable barrier-free access to the shower area. Combined with a discreet linear drain, this can ensure a flawless design, while still being functional. “Wall-hung bathroom ceramics, such as toilets and basins, can also streamline the appearance of a wet room. By lifting bathroom furniture off the floor, the space will feel less cluttered and create the illusion of a more spacious bathroom. It also has the added bonus of being easier to clean and maintain – something every homeowner wants!”
Independent retailers, whose customers are attracted into their showrooms by reputation, location, and the brands displayed, need not have to fear losing a sale to the customer finding it ‘cheaper on-line.’ This gives all channels greater brand protection, allowing them to develop and grow through exposure and recognition. Additional sales tools such as virtual showrooms, augmented reality and next-day delivery can all help the independent retailer differentiate its sales offering further from e- commerce and the two channels can meet differing customer needs and happily co-exist.
VIEWS
Comment by Rick Adams, Head of Retail Sales, PJH
Silent innovation
The demand for quiet appliances continues to soar as the kitchen remains the focal point of the home. As more time is spent working from or entertaining within households, consumers have become more aware of how loud and distracting their appliances can be.
According to a Quiet Mark survey1, over half of Brits (57%) would like their home to be quieter, with a further 62% drawn towards quieter appliances. It is this shift in consumer behaviour that has shown us that sound is top of the agenda when shopping for appliances, alongside smart technology, financial savings and environmental impact. The change in the ways in which we live and work following the pandemic has made it clear that the noise output from compressors needed to be significantly reduced to allow for this new way of living. Through our dedicated research and development, we’re proud to be leading the industry in silent innovation with the largest range of Quiet Mark certified refrigeration appliances on the market.
Comment by Louise Marshall National Sales Manager, Liebherr
BKU JUNE 2023
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