EXTRACTORS
ften in the past, extraction has been viewed as an afterthought, more of a box ticking exercise than a carefully considered lifestyle decision. But customers nowadays have a wealth of information available to them and are much more knowledgeable than ever before so are carrying out their own research, and more often than not may have decided on the style of hood that would suit their situation and cooking styles before even setting foot in a kitchen showroom.
Extraction trends O
Comment by James Rayner Westin Brand Manager
We tend to see current and future trends early through the ability of customers to design their own hood through the bespoke service. Focal, statement hoods are still on the rise and proving more popular than ever aided by the rise of inspiration rich visual platforms such as Pinterest, Instagram and Houzz. Painted product is on the rise too, along with special metal finishes such a s brass and copper, either to compliment kitchen shades, or as a bold contrast.
Concealed extraction in one form or another, continues to outgrow all other styles and I don’t see this changing. In the UK we have a unique blend of styles and inspirations from all over the world, and the beauty of concealed extraction is that it transcends all these styles, and puts all of the attention exactly where the designer meant it to be.
There is no doubt that, after the halcyon days of the post lockdown home improvement boom for manufacturers and suppliers, customers were being more careful with their money as we saw economic changes. Couple this with the well documented supply issues on (but not restricted to) appliances and construction materials, and sales patterns have been difficult to understand or predict for suppliers and kitchen retailers alike. However, there has been a definite increase in activity more recently and signs we are moving towards a more stable buying environment.
Westin Prime Range T
he Westin Prime range of built-in hoods are the most versatile of their type available on the market. The multitude of options make this range perfect for any built-in application, and within the range, boast power to match even the most demanding of home cooks. The Prime range is made up of four hoods – The Prime, The Prime Slim, the Prime Pro and the Prime Edge. The Prime Pro, boasting powerful twin motors, is available in a width of 1100mm, the Prime and Prime Slim are
available in a large range of widths as standard from 520mm up to 1100mm. The Prime Edge includes three widths of 800mm, 900mm and 1100mm. The Westin Prime Slim built in hood is the baby of the Prime built in range, but still packs a punch! With a depth of 255mm, this hood is perfect for use in cabinetry or chimney breasts where space is an issue. The Prime slim slots into the Prime range alongside its bigger brothers the Prime, at 292mm depth, the Prime Pro, and the Prime Edge which includes the innovative Westin Edge baseplate that
collects fumes from a much larger area than conventional base types. All the range includes temperature controlled and dimmable LED lighting, ensuring a perfect match to the kitchen lighting scheme.
The range includes the option to add a remote control, and the Prime built in hood also includes a choice of duct outlet positions ensuring perfect installation without any compromises.
01484 421585
sales@westin.co.uk
www.westin.co.uk
34 BKU JUNE 2023
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