INDUSTRY UPDATE
Compliance remains at the heart of BiKBBI’s mission, reducing risk within the KBB sector
SANIPEX UK appoints Rebecca Sykes as Retail Area Sales Manager to drive BAGNODESIGN growth in the North
ith over 7 years’ experience in the KBB industry, including roles with leading brands such as Imex Ceramics and Porcelanosa, SANIPEX UK is delighted to announce the appointment of Rebecca Sykes as Retail Area Sales Manager – North.
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In her new role, Rebecca will focus on growing the presence of the BAGNODESIGN brand across the North of the UK. Specialising in building strong, lasting relationships with showrooms, Rebecca brings a wealth of expertise and a keen understanding of the regional market. Rebecca commented on her appointment: “I am most looking forward to growing our presence in the North, meeting customers old and new, and sharing with them the innovative and exciting BAGNODESIGN product portfolio. It’s a fantastic opportunity to strengthen existing relationships and build new partnerships.” Lee Palmer, Sales Director UK and Ireland at SANIPEX, added: “We are thrilled to welcome Rebecca to the team. Her extensive experience and passion for building showroom relationships align perfectly with our goals for BAGNODESIGN. I am confident she will play a key role in driving our growth across the North.”
This appointment is part of SANIPEX UK’s continued strategy to expand the reach of its market-leading bathroom brands, underpinned by a commitment to delivering design-led solutions and exceptional customer service.
For more information about Sanipex Group UK, please visit the website.
www.sanipexgroup.com/uk
e recently announced the termination of registration for a KBB installer following an internal investigation that revealed the submission of a fraudulently amended document as part of their professional credentials. Our responsibility is to protect both businesses and consumers by ensuring that every registered business meets our strict professional requirements in accordance with registration criteria. The detection of this deliberate act of fraud clearly demonstrates the effectiveness of our safeguarding processes and the importance of collective vigilance. The finding in question was a direct result of a rigorous verification process that draws on the combined human expertise of BiKBBI staff, cutting-edge technology adopted by the organisation, and close collaboration with strategic partners. The fraud was uncovered through a detailed review procedure designed to ensure the authenticity of all documentation submitted by registered businesses, reflecting BiKBBI’s unwavering commitment to maintaining the highest professional standards within the industry.
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In this instance, the person in question worked for a number of retail businesses, both national and independent and we know this as he was working for a number of our partners. This is a great example of how retail partnership with BiKBBI helps to reduce risk across the entire industry – we can confirm that he is no longer working with our partners as a result, however the risk still remains with those retailers that we don’t have a relationship with.
Compliance remains at the heart of BiKBBI’s mission, serving as a crucial safeguard for reducing risk within the KBB sector. By thoroughly vetting professional credentials and acting decisively in instances of misconduct, the Institute helps create a trustworthy environment for both businesses and consumers. Non-compliance, whether intentional or otherwise, poses significant risks, including financial loss, reputational damage, and reduced consumer confidence.
This incident serves as a timely reminder to the entire industry: compliance is not an administrative box-ticking exercise, but a fundamental pillar of professionalism. Overlooking compliance exposes all stakeholders to unnecessary risk and undermines the reputation of the sector as a whole.
Damian Walters CEO, BiKBBI
BKU AUGUST 2025 47
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