FOCUS ON DISTRIBUTORS Richard George


PJH


BKU’s Matt Broughton spoke with Richard George, CEO of PJH, about – amongst many things – sustainability, the company’s own brands, and the new distribution centre inWolverhampton.


landmark period for the company, marked by bold investment, significant expansion, and exciting momentum across key areas of the business.Amajor highlight was the successful opening of its new 205,000 sq. ftDistributionCentre in Wolverhampton, a state-of-the-art facility that enhances PJH’s capacity, efficiency and service levels. “We’ve also continued to drive innovation


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and growth across our product portfolio, particularly within bathrooms, where over 1,000 new products have been launched across our Bathrooms to Love and Bathrooms2GO own-brand collections,” explains Richard. “New partnerships with standout bathroom brands like VitrA, Fibo and Abode are further strengthening our offer and giving customers more choice and flexibility than ever before. “Throughout it all, our focus remains on being


the First Choice for our customers, whether that’s through next-day delivery to 93% of UK postcodes, excellent stock availability, or continued investment in our industry-leading ecommerce and service platforms.” PJH’s goal for 2025 is sustainable profitable


growth, supported by strategic investment, operational efficiency andmaintaining a laser-like focus on its customers. Richard explains: “Whilst the start of the year has presented headwinds,


ichard George –CEOof PJH – tells methe first half of 2025 has been a


particularly around transition costs relating to the Wolverhampton move as well as risingNational Insurance contributions, our strategy remains clear - to grow by being our customers’ and employees’ First Choice. I ask what qualities Richard would like


people to think of when they think about PJH: “We want to be recognised as a forward-thinking, service-driven and dependable partner, always easy to do business with. From our industry-leading B2B Partners Portal™ to our next-day delivery, we back our promises with performance. Whether it’s quality, availability, or innovation, and again all underpinned by our commitment to delivering a first-class customer service experience.”


Wolverhampton PJH has just made amulti-million-pound investment into a new Distribution Centre in Wolverhampton. I ask Richard for the low down: “The newWolverhampton site, which opened earlier this year, is double the size of its predecessor and built to our exact specifications. It houses a state-of-the-art warehouse, a purpose-built showroom, and high-quality office space for our team. While the transition presented challenges, as expected, we are now seeing real benefits such as enhanced stockholding, modernised materials handling equipment, and space to support our next phase of growth. It’s a bold investment in our future.”


As well as big KBB brands, PJH is also supplying


and distributing its own brands - Bathrooms to Love & Bathrooms2GO; I ask Richard where these brands sit in the sector. “Bathrooms to Love and Bathrooms2GO are


central to our growth strategy, now making up around 70% of our Retail business. Bathrooms to Love is our consumer-facing showroom offer, design-led and aspirational, while Bathrooms2GO is designed for trade, with high quality, accessible pricing, built around the needs of fitters and installers. Recent launches include three new fitted furniture ranges and our award-winning ‘Push’ collection, which won Best Modern Bathroom 2025 at the Ideal Home Awards. These ranges are helping us secure market share in the retail sector.”


Sustainability Sustainability is embedded in how PJH builds, operates, and delivers, as Richard points out: “Our newWolverhampton site is being assessed for a BREEAM “Excellent” rating, and we’ve invested in energy-efficient equipment including Li-ion forklifts and upgraded our warehouse management systems to reduce waste and improve flow. On the product side, we’re introducing more sustainable ranges, such as our Fibo wall panels that offer an eco-friendly alternative to tiles, resin-based washbowls created using 100% green energy, andmany others, as we continue to develop products that consider lifecycle impact and recyclability.” The company is now gearing up for its next six-monthly refresh of Bathrooms to Love and Bathrooms2GO inOctober, supported as always with a package of retailer support. “The rest of the year will also see continued investment in service infrastructure, range development, and further efficiencies across our fleet and logistics network.”


18 BKU AUGUST 2025


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