BOLD BRASSWARE & MUTED METALLICS Becky Wickens
Flova
Becky Wickens, Managing Director, spoke with BKU’s Matt Broughton about the overall strategy the company is following for 2025, as well as key products such as GoSlide®.
focused momentum for Flova. The company has expanded its team, tripled the size of its head office, and implemented a new company structure that allows Flova to better support its customers. This has allowed the company to focus its attention on representing the Flova Brand in line with its strategy, including strengthening its partnerships, refining its product offering, and preparing for another huge product launch in 2025. Flova had a very clear overall strategy for 2025
T
- to cement Flova’s position within the market. Managing Director, BeckyWickens, explains: “The Art of Water Partnership has been a real success, enabling us to build close partnerships. Supporting our showroom partners with display opportunities and a next day delivery service with
he first half of 2025 has been a time of strategic transformation and
a late order cut off of 16:45. The relocation to our 30,000 sq. ft building has given us the opportunity for growth, keeping stock levels high to provide the service our partners expect. I ask how Becky would like people to think of
Flova: “‘It’s more than a product, it’s a promise’. At Flova, we are a brassware specialist with 16 Manufacturing and Design hubs worldwide. We manufacture every product within our brochure, and the concept, design and technology within each and every one of our products is carefully thought out and developed by our very own hands. When you think Flova, you should think that every product has been manufactured with a 360-degree care approach, supported by a 15-year guarantee.” One recent launch for the company was
GoSlide®, patented for both its design and technology. “The slide control transforms the way we use our showers now, offering a new innovation into themarket for improved user
experience,” explains Becky. “It features a fully linear control - offering smooth, intuitive adjustment from completely off to full flow. GoSlide® uses a high-performance ceramic cartridge that delivers a high flow rate without restriction. It’s been rigorously tested to exceptional standards - up to 70 bar pressure and over 1.2 million use cycles - for absolute durability and reliability. “Visually, GoSlide® makesjustasstrongan impression. It’s available in four design options with fluted handles and subtle etchings, with five colour finishes. “We are so excited to be the innovators of
such a unique, yet easy to use and consumer friendly product. Not to forget the installation benefits with our SmartBOX fixing systems. “
Sustainability Sustainability is built into how Flova operates and is a core part of its 360-degree care approach. Becky explains: “Our in-house plating facility is fitted with an advanced air filtration system that
significantly reduces CO2 emissions. Beyond production, we also focus on designing products that are built to last, reduce water usage, and minimise environmental impact - without compromising on design or performance. Our Rainshowers save 23% water with every use, our aerators regulate water consumption to avoid wasted water and energy, and we have a new range of cold start taps coming out very, very soon.We’re continually exploring how we can improve and are proud tomanufacture with sustainability at the core.” Over the next year, Becky says we can expect
more innovation, more colour, and an even stronger product offering: “We are revitalising our current product portfolio, it’ll be a whole new look for Flova! We’re also investing in training, customer service, and showroom support to ensure our retailers feel confident and inspired working with Flova.” “Flova is growing, but we haven’t lost sight of
what matters - our people and our partnerships. Whether it’s launching display initiatives, developing better products, or simply listening more closely to our customers, everything we do is grounded in long-term value.We’re excited for the future, and proud of the direction we’re taking - together with those who share our vision.”
24 BKU AUGUST 2025
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