ith 47 years of distribution experience and a nationwide network serving over 3,500 independent retailers and merchants, Smiths Briten has become a trusted name in the KBB sector. Known for its outstanding customer service and depth of product knowledge, the business continues to raise the bar for bathroom distribution, all while backed by a workforce that includes team members with decades of experience. Smiths Briten operates from a central distribution hub in Bolton, supported by satellite depots in Scotland, Kidderminster, Heathrow, Purfleet and Mildenhall. This setup - combined with a 70-vehicle shared fleet and one of the largest sales teams in the industry. The company has an exceptional ‘On Time In Full’ performance of 99%, and ensures next-day delivery across much of the UK. For retailers, that means quick quotes, efficient returns and fewer delivery delays.
Recent investment has strengthened the offer even further. Under the leadership of new Managing Director Darren Allison, Smiths Briten has announced a six-figure investment into a new ERP system, bringing smarter processes and better stock visibility. At the same time, the business is working in close collaboration with sister company Frontline Bathrooms to unify delivery networks, streamline logistics, and expand postcode coverage. As an example, from July 2025, retailers across regions including North Wales, Stoke-on-Trent, and Milton Keynes will benefit from improved delivery windows and more flexible fulfilment options.
Stock depth is another key strength, with more than 10,000 live SKUs from brands such as Roca,
Smiths Briten: Supporting the KBB trade W
Lecico, Merlyn, Trojan, Tavistock and Bayswater, plus Smiths Briten’s own Aqua brand. Unlike some distributors who limit their offer to select bestsellers, Smiths Briten isn’t afraid to stock widely across its partners’ portfolios. This means retailers can access a broader, more flexible product range - from entry-level options through to premium design pieces - all under one roof. It is a strategy that reflects the needs of independent showrooms and merchants who want choice, variety and fast availability without compromise.
Beyond logistics, the distributor continues to support its customers with marketing tools designed to drive footfall. From display deals and free POS to customer brochure boxes and its own Tradesavers publication, Smiths Briten is focused on providing real value to the retailers it serves. With shared leadership, aligned values and a long-standing reputation for reliability, Smiths Briten combines the responsiveness of a regional partner
with the scale and sophistication of a national distributor, making them a standout choice in an evolving market.
www.smithsbriten.co.uk
BKU AUGUST 2025
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