INDUSTRY INDUSTRY VIEWS VIEWS
Tackling Burnout in the Trades with Mira Showers
It can be easy to overlook the amount of work away from the tools it takes for an installer to run a successful business, for their families and themselves.
New research from Mira Showers has highlighted a growing challenge in our industry: tradespeople are under increasing pressure, with over 70% reporting burnout and many struggling to manage admin, finance and marketing alone, often without formal training or support. It’s clear that as expectations of sole traders grow, so too must the resources we offer as
a sector.
At Mira, we’re evolving our support through InstallerPRO – a free platform that shares practical business advice, skills development content and expert insights. It’s designed to help installers work smarter, not just harder.
Because supporting the trade isn’t just about great products, it’s about recognising the full scope of what modern installers take on, and responding with the right tools to help them thrive.
Comment by Dan Martin, Head of Installer Comms, Mira Showers
Selling the experience behind the appliance
As kitchen technology becomes more advanced, consumers want reassurance that the products they’re investing in are intuitive, reliable and right for their lifestyle. That reassurance often comes not from spec sheets, but from experience.
For retailers, creating opportunities for customers to see, touch and try appliances is key to bridging the gap between innovation and confidence. Whether it’s a live cooking demo, a hands-on showroom display or simply time spent explaining how a product works, these moments build understanding in a way brochures never can.
Experience also benefits the retailer. When staff have used the products themselves, their insight feels more authentic and their advice more
informed. That makes for better
conversations and stronger trust.
Comment by Andy Cummings, Group Lead ASM UK, BORA
In a market where many products perform well on paper, experience is what makes them feel real, and what ultimately helps turn curiosity into commitment.
Modern kitchen design requires a versatile skill set
As UK consumers continue to seek interior spaces that encompass a range of factors, kitchen designers face new pressures to go beyond traditional layouts.
From hidden utility rooms and laundry areas through to open plan living and eat-in kitchen schemes that foster a stronger connection between host and guest, design professionals today need to offer a broad range of skills that go beyond traditional kitchen layouts and keep pace with today’s lifestyles.
In fact, UK retailers are in pole position to design for the entire ground floor space (not just the kitchen), as consumers demand versatile home environments that work in unison with their personal style and social values. And despite the kitchen still being governed by four primary functions of domestic life - cooking, cleaning, storage and socialisation – it has since expanded its role and is now favouring design schemes with secondary spaces for dining, laundry, home entertaining, remote working, downtime, and even pet care! As multifunctional living spaces continue to rise, it makes sense for retailers to consider how they can offer furniture solutions, which prioritises the needs of the client and is able to leverage existing assets in innovative ways.
Comment by Matt Phillips, Head of UK Operations, Rotpunkt
4 BKU AUGUST 2025
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