INDUSTRY UPDATE THE IPG Supporting Independents
Abode appoints Marketing Manager, Peter Woodward
The IPG – Making
Independents Unmissable at InstallerSHOW 2025
nstallerSHOW 2025 was buzzing and The IPG was right at the centre, proudly championing its independent members. Our mission this year was clear, to make independents unmissable. From the moment the doors opened, our stand drew attention. Back by popular demand, our games-themed space returned with the hilarious Plunger Games and a nostalgic Operation-style challenge. The crowd loved it, but beyond the fun, every interaction highlighted the strength, value and community at the heart of independent businesses.
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We were proud to partner with some of our suppliers: Roper Rhodes, Intergas, Fränkische, Bristan, Imex and Utopia, whose game prizes boosted engagement and drove traffic across all our stands. TV personality Mark Millar brought the energy, hosting our Head-to-Head Quiz and creating a social noise that spread far beyond the NEC. Winners walked away with vouchers to spend in IPG member stores, many of which will see new customers walk through their doors, voucher in hand.
Meanwhile, our sponsorship of the Heating Installer Awards reaffirmed our commitment to celebrating talent and excellence in the trade. This prestigious competition runs throughout the year, highlighting the very best in skill, dedication and professionalism across the industry and it reaches its conclusion at InstallerSHOW each year with the ultimate winner being named.
Teamwork is at the core of everything The IPG does. Whether it’s our members, suppliers, or our own internal teams, every single person plays an equally vital role in driving our shared success. We believe that teamwork is not just a value, it’s what drives growth. When we combine our skills, ideas and efforts, we achieve more that we could alone. This collective spirit is what helps independents thrive, ensuring that every voice is heard and every contribution counts. Together, we’re stronger and that strength was evident throughout the show and beyond. For The IPG, InstallerSHOW isn’t just about turning up, it’s about showing up for our members and lifting them into the spotlight. We’re not here to be background noise. We’re here to help independents lead the conversation.
Mission accomplished - but we’re just getting started. Nike Lovell,
Marketing Director, The IPG.
www.the-ipg.co.uk
46 BKU AUGUST 2025
bode, award-winning designer of market leading kitchen sinks and taps, boiling water taps, bathroom taps, showering, and newly extended bathroom solutions is thrilled to announce the appointment of Peter Woodward, as its new Marketing Manager.
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Marking a significant step in the company’s strategic investment in talent and brand development, this staff appointment follows the promotion of Leanne Stansfield, who recently accepted the newly created role of Digital and Marketing Director at Abode, to further strengthen the company’s communication strategies and senior leadership team. Peter joined the company in July 2025, and with an impressive track record in the KBB sector following previous marketing roles at Jacuzzi UK, JT Ellis, and Harrison Bathrooms, he is well known for executing impactful campaigns and strategic marketing initiatives throughout his career. Bringing a range of marketing insights and expertise to support the company’s ambitious growth plans moving forward, Peter will oversee the marketing team while driving the connection between the brand and its customers. Peter Woodward, newly appointed Marketing Manager at Abode says, “I’m looking forward to joining the Marketing team at Abode at this exciting time, with ambitious plans in place. The brand has a fantastic reputation for quality and innovation. I’m excited to lead and implement marketing strategies that will enhance Abode’s market presence and build brand awareness, ensuring our products remain at the forefront of consumer choice.”
The latest organisational changes reflect the company’s desire to build on its success in delivering innovative, design-led kitchen and bathroom products. Leanne Stansfield, Digital & Marketing Director at Abode says, “I’m extremely pleased to welcome Peter to our growing marketing team. He brings exceptional knowledge and expertise from the KBB industry and other sectors. His appointment reflects our commitment to building a dynamic and diverse marketing function capable of driving meaningful growth.
I am confident that Peter will make a positive and immediate impact within our business.”
Established in 2002, Abode is an award-winning designer and distributor of market leading kitchen taps, sinks, boiling water taps, and bathroom solutions.
01226 283 434
info@abodedesigns.co.uk
www.abodedesigns.co.uk
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