Industry Update THE BMA COLUMN Jane Blakeborough Joe Lynam
Lets Get Real – BA Components K
How will the industry cope?
itchen and bedroom door manufacturer BA Components, pride themselves on the marketing support that they provide to their dealer network. Over the past 27 years, they have continued to think outside the box and challenge the status quo of marketing in the KBB industry. Constant innovation and 'outside the box' thinking allows BA to offer dealers a full marketing package from day one. From website reviews to Facebook promotion, BA invest in quality materials and campaigns to build business for its trade dealers. One of the tools that has been heavily developed over the past 5 years is the website, with the most recent update showcasing the dealers stunning installations in a dedicated section on the site. This responsive website functions fully across mobile, tablet and desktop to give the ultimate user experience. This new section on the site allows the BA dealer network to showcase their installations to consumers and share across various social media channels.
This acts as invaluable free promotion for the business in many ways as not only does it build brand awareness, it aids their SEO (Search Engine Optimisation) efforts which is imperative for good search engine rankings. Clara Maybin Digital Marketing Executive tells us “We were getting calls from dealers asking if we had real images of the product in situ in various colours & styles. When I noted the demand for this request, we decided to create a section on the website that works for the dealer and the consumer. Since it’s launch, its been hugely successful showcasing our dealer's innovative and creative bedrooms and kitchens with impeccable design .”
To view the BA Component real life installations section visit
www.byba.co.uk/installations
I
ndustry leaders are bracing themselves for a raft of inevitable changes which they see coming their way in the next few years. The UK’s withdrawal from the European Union is top of the list and next in line is how demographic and cultural change is affecting the design, layout and usability of the bathroom and kitchen. Organisers of this year’s Bathroom and Kitchen Industry Business Conference on 17 October at The Belfry in Sutton Coldfield, are tackling these issues head on. Two sessions have been dedicated to discussing them and two leading authorities have been engaged to update delegates. Discussing Brexit will be JOE LYNAM, the well-known journalist and business correspondent who regularly reports for UK’s radio and television. He knows how Europe ticks. He used to be based in Brussels covering events from detailed policy issues to the shifts in power amongst member states.
Discussing the cultural, demographic and consumer trends will be JANE BLAKEBOROUGH, Managing Director of specialist trend monitoring company Trend-MonitorLtd. Jane knows the industry well and says that having a clear picture of the current trends can be invaluable for businesses in various situations.
Booking for both the full two days and for the day-only passes is already strong. Delegates are finding that there is no better place to learn, embrace current issues and network with peers. A range of flexible delegate packages is available to suit all in the bathroom and kitchen industry. Organisers have also announced a new format for the accompanying exhibition and the new formal layout, with dedicated pre-built booths, is proving popular with exhibitors. Delegates packages and booking forms: http://bathroom-
association.org.uk/annual-conference/booking-form/ Exhibition details: -
http://www.bathroom-
association.org.uk/images/editor/Conference_2017/SPONSORS_FORM2.pdf
For more information, please contact BMA on 01782 631619, visit
www.bathroom-association.org or email
info@bathroom-association.org.uk
BKU AUGUST 2017 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
