Affordable Ranges
Appreciating the affordable T
he bathroom industry is a big business. Over recent years this room has emerged as a key interior focus, offering a unique way for homeowners to add the real ‘wow-factor’ to their bathrooms. That said, it’s not just about the big-ticket items and the good news for the budget-conscious consumer is that small details can have a big impact too. Here, Steve Kaye, marketing director at HiB, discusses how retailers can ensure they have all of their bases covered.
“There’s no doubt the bathroom is the one place where individuals can retreat to for complete relaxation. As consumers continue to spend more time indulging in this room, it creates a clear need in the industry for products that are practical, luxurious and affordable.”
Comment by Steve Kaye Marketing Director, HiB
“Take the bathroom mirror and mirrored cabinet, for instance. When done right, this necessity will naturally draw the eye and create a central focus piece which can bring an entire design together – and the choice of styles is vast. Aligned to modern minimalistic trends, an illuminated bathroom mirror or cabinet is a natural lure for buyers seeking a contemporary, luxury-look bathroom without breaking the bank.”
“To appeal to consumers looking to make the most of their investment, innovation must be accounted for too. One huge trend at the moment, for example, is mirrors and mirrored cabinets with integrated technology. Some designs now include a Bluetooth function to play music via integrated stereo speakers, as well as charging points within the unit. This in turn gives would-be-buyers a multitude of features in a single purchase and will continue to be important design traits, so it’s important retailers include this offering in their mix.”
To download the HiB brochure or for further information, please visit the website.
For more information,
please call +44(0)20 8441 0352 or visit
www.hib.co.uk
Modern minimalism with HiB’s Vanquish I
n response to rising consumer demand for modern minimalism, HiB has unveiled its beautiful new mirrored cabinet; Vanquish. Edged with simple yet stunning illumination, the sleek new unit is an ideal choice for those seeking a minimalist look, thanks to its flush design to the wall and streamlined finish. Vanquish’s double sided mirrored doors are fitted with heated pads, helping to clear condensation for a seamless bathroom experience. The recessed design with central dividers simultaneously enhances the aesthetics of any bathroom whilst also providing smart storage. Vanquish conceals either a single or double internal socket point for use with electric toothbrushes, shavers and trimmers. The cabinet also features a light adjusting touch switch, whereby the consumer can vary the colour temperature from cool to warm white.
Steve Kaye, marketing director at HiB, said: “The interior design industry has experienced a surge in demand for modern minimalism and our stunning new Vanquish cabinet meets this whilst remaining faithful to the sophisticated look and high quality synonymous with HiB’s products. The result is the emergence of a brand new modern classic that is set to consolidate retailers’ offering of bathroom accessories, enabling them to directly appeal to design-conscious homeowners with a truly competitive product.” Vanquish is available in four different widths; 50cm, 60cm, 80cm and 120cm. To download the HiB brochure or for further information, please visit the website.
+44(0)20 8441 0352
www.hib.co.uk
BKU AUGUST 2017
35
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