Industry Update
Smiths-Briten Getting it right first time T
here is certainly more to distribution than moving one box from A to B. Bathroom distributors, Smiths-Briten, pride themselves in the level of service and experience that can be offered and shared with their customers. Providing an extensive product portfolio of market leading brands plus expertise in sourcing high quality, competitively priced products from around the world enables Smiths-Briten to offer a collection of bathroom and plumbing options to both showrooms and merchant counters alike. By offering value for money products and with their own in-house design team they are able to capture the ranges within the successful Pure and PTE catalogues, with the knowledge that customers are not just looking for stylish products at competitive prices, but also the full service back up. For Smiths-Briten, their operation is just as important as their product range. “We strive to continually improve our service levels, and by understanding our customer’s expectations, we are able to bench mark ourselves against the market and be proactive in developing our internal processes to ensure we achieve our “getting it right first time” goal,” says Commercial Manager, Karen Sperrin.
Bertazzoni launches cooling lines B
ertazzoni has launched a stylish French Door Refrigerator to complement its range of cooking appliances available in the UK. Bertazzoni’s first cooling appliance, the French Door fridge freezer has been created to the same high-quality specifications as the rest of the Italian brands offering.
The technology used in the unit allows freezing up to 20 per cent faster than a standard fridge freezer. With a capacity of 532L in total, 421L in the fridge and 120L in the freezer section, the model
has six foldable shelves and its dual air-cooling system allows optimization of temperature and humidity control.
With design and manufacturing solutions at the forefront, Bertazzoni products are hand crafted using market-leading materials and engineering. The product portfolio, which comprises range cookers, ovens, hobs and hoods, is crafted to the highest quality that allows people to bring beauty into their homes as well as create delectable dishes. The company, which marks its 135th anniversary this year, created the fridge freezer to allow customers a full choice of compatible appliances, while allowing them to select a single integrated look. People can choose from the Professional, Master or Heritage Series with each presenting the same quality manufacturing in three striking styles. The Professional Series features sleek-angular lines and gloss finishes in colours such as red, yellow and orange. The Master Series uses more rounded shapes and matt finishes, maintaining a clean, classic aesthetic. While the Heritage Series embraces the early days of Bertazzoni and a classic look. Although each has a specific aesthetic, all benefit from the design and manufacturing expertise and Italian passion for food perfection. Maurizio Severgnini, managing director at Bertazzoni UK and Eire, comments: “We’re thrilled to launch our French Door Refrigerator. The inclusion of a cooling appliance allows Bertazzoni customers to have a completely harmonious kitchen suite of beautifully-designed
40 BKU AUGUST 2017
and well-manufactured products. Contemporary design and robust construction mean that the fridge is more than just a beautiful addition to the kitchen, it’s also an investment piece that will keep food as fresh as possible to make beautiful culinary creations.”
A family-run business established in 1882 and headquartered in Guastalla, Italy, Bertazzoni products were previously available in the UK via a distributor before a UK presence was established in May 2017. The move enabled the company to bring a wider selection of its beautifully designed and engineered kitchen appliances to the market. The new French Door Refrigerator is available now from Bertazzoni stockists across the UK and Ireland, which can be found at
http://uk.bertazzoni.com/dealer-locator.
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