PHAM NEWS | OCTOBER 2024 8 News Review


Simplifying the customer’s heat pump journey


Responding to the market growth for heat pumps, the online supplier BOXT is looking to make purchasing an air source heat pump more simple and straightforward for customers. The company’s website lets visitors complete a short series of questions to receive an instant quote for the best heat pump solution for their home, as well as being able to book an installation date in as little as two weeks with a network of


installers across the country. To further simplify the customer


journey, BOXT will apply for the £7,500 Boiler Upgrade Scheme Grant on the customers’ behalf, thereby reducing the amount of administration time required. The company has chosen to partner with Vaillant, which currently offers some of the best warranties available and also off er an app-based heating control system. As well as giving homeowners full control of their heating, this will enable BOXT to monitor the customer’s system remotely and assist them in optimising their heating and hot water performance. ◼ phamnews.co.uk/1024/05


Prime Scottish location


A new heat pump hub has been opened in central Scotland by Aira. Based in Stirling, the 14,494ft2 Springkerse Industrial Estate facility will act as the centre point for serving the Swedish heat pump manufacturer’s Scottish customers. Next year, the company plans to open the fi rst Scotland-based Aira Academy at the location, dedicated to delivering training for designers, installers, and all those involved in heat pump installations. The facility also includes a showroom, allowing customers to ‘walk in off the street’ and experience a heat pump fi rst-hand. According to market research commissioned by Aira ahead of its investment in the region, nearly 1.5 million Scots are considering the installation of a heat pump. ◼ phamnews.co.uk/1024/06


NEWS IN BRIEF


◼ Grohe has revealed plans to open its fi rst UK Specifi cation Hub at the iconic Business Design Centre in Islington, London. Catering primarily to designers, specifi ers and architects, the Hub will be managed by the company’s sales and projects team on an appointment basis. The space will be utilised by the wider UK team for events, training demonstrations and product launches.


◼ Liverpool-based cleantech startup Heatio has been named Equi t y-Backed StartUp of the Year. The company’s smart home energy platform uses AI and machine learning to manage technologies such as solar panels, heat pumps, EV chargers and batteries, to help users save money and reduce reliance on the grid.


Cashback for installers


A new cashback scheme has been launched by Baxi aimed at installers of the company’s air source heat pumps. The scheme started in September and will run until 6 January, with installers entitled to receive £600 cashback for their fi rst three Baxi ASHP installations – up to a total of £1,800. All installers who qualify


as a Baxi Heat Pump Installer and complete an Assisted Commissioning with a Baxi commissioning engineer on their fi rst heat pump installation will be eligible to claim the cashback. To receive the cashback, a Baxi HP-40 ASHP must be installed, commissioned and registered


on Baxi Works, and at the end of the promotion Baxi will send the money directly to the installer’s chosen account. Installers looking to take


advantage of the business opportunities air source heat pumps off er can sign up for one of Baxi’s ASHP training programmes. This will also grant them an initial three-month Carno licence which can be extended for up to one year. The Carno licence makes it easier for heating engineers to install heat pump systems in customers’ homes, streamlining the full room-by-room heat loss calculation process. ◼ phamnews.co.uk/1024/07


◼ Stelrad Radiators has joined the Future Homes Hub, a not-for-profit organisation primarily made up of major housing developers to help transition to net zero in the residential building industry. As an associate member, Stelrad will be supporting the sector’s climate and environmental plan.


◼ Stiebel Eltron UK has been listed by Great Place to Work as one of the top 29 companies across the country to work for in the construction, engineering, and property sector.


‘For All Your Tomorrows’ is the name of Alpha’s new marketing campaign, aimed at helping homeowners navigate renewable heating options. The promotion responds to research which suggests that homeowners can often feel overwhelmed by the variety of choices available and unsure which product will meet their needs. The premise of the campaign is that there’s an Alpha product to suit different households. Running throughout Autumn, the campaign features a mix of 30 and


60-second versions of an animation shown to viewers of Sky TV’s ‘on demand’ service. This will be supported by video advertising across the Google network, social media activity and a competition with leading home interest publications.


◼ Fluidmaster has partnered with Virtual Worlds to provide an immersive VR bathroom design experience, allowing designers and consumers to visualise the brand’s toilet mounting systems and water management products in contemporary settings via an immersive experience.


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