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MSPs


A reactive support model waits for problems to arise before fixing them, which increases downtime, disruption and customer dissatisfaction. For many businesses, but especially those in sectors like finance


or healthcare, system outages can result in significant financial loss and lead to reputational damage. Te cost of waiting for problems to occur is not only time-consuming but also leads to costly consequences involving emergency repairs and service fees. Tese expenses can easily escalate, and therefore, having a reactive support approach is both inefficient and expensive. Reactive TSPs oſten lack incident response plans. When an issue


is present, responses are slow and inefficient due to not having a suitable recovery plan in place. Without real-time monitoring, predictive analysis, and automation, problems can go unnoticed until it’s too late and they’ve already caused damage. Businesses need solution partners that prevent this from


happening and prioritise reliability and resilience – providers who cannot deliver this will lose customers to partners who provide more strategic services.


Shifting to predictive intelligence Predictive service models mark a pivotal transformation for TSPs. At the core of this shiſt is agentic AI, where intelligent systems can automate decision-making, encouraging proactive problem-solving and promoting continuous learning. Agentic AI can analyse complex environments and identify potential issues, whereas traditional AI oſten relies on human intervention and predefined rules. Predictive algorithms can identify abnormal patterns and


whether a network or server is vulnerable to a cyber threat, enabling providers to intervene early and prevent any disruption. Utilising agentic AI, TSPs can deliver smarter, more resilient solutions that align with modern business demands. Not only does this enhance operational efficiency, but it also builds trust with clients where minimised downtime is a priority.


Evolving skills and roles in a predictive world Humans are still at the core of business operations, and their skillset is evolving rapidly. Technology solution providers need to ensure their teams are equipped with skills that go beyond traditional support and implementation. Currently, 88% of the managed solution providers believe that completing tasks manually is preventing them from being more innovative or focusing on more strategic goals. A strong focus on strategic thinking and customer- centric development is crucial moving forward. In a predictive IT environment, technical roles are becoming


more strategic and collaborative. IT professionals are expected to move beyond reactive support. Tey must interpret data trends and anticipate system needs to contribute to client needs. For professionals to deliver this service effectively, they require a deeper understanding of data analytics, automation and AI-driven frameworks to leverage predictive capabilities. TSPs must regularly refresh their knowledge and prioritise


continuous learning to align with technology advancements in this field. Continuous learning ensures that solution providers can constantly apply new knowledge to their services, maintaining a competitive advantage in the long term.


www.pcr-online.biz Due to the shiſt to predictive services, new roles are emerging.


Tese roles are created to ensure platform resilience, such as specialists who manage intelligent monitoring and incident prediction and make sure it aligns with the needs of clients. Solution providers must be seen as partners that drive value and adapt to today’s needs, rather than just a vendor. Terefore, IT professionals should embrace continuous learning to position themselves as leaders in shaping the future.


Building trust with clients Identifying threats and performance issues before they occur demonstrates a proactive commitment to client success. Predictive AI is becoming a powerful tool for TSPs to build a deeper connection with clients. Not only does shiſting to predictive capabilities foster confidence in clients, but it also shows that their systems are being managed with intelligence. When clients see tangible outcomes, for example, reduced


downtime and minimised costs, trust is reinforced. Predictive capabilities allow providers to offer greater transparency through data- driven reporting and real-time alerts, ensuring clients feel informed and in control. Tis transitions the relationship with clients from transactional to strategic. Solution providers who can interpret the data and apply it to the


context of the client’s goals place them at an advantage. Overall, predictive AI fosters confidence with clients by identifying threats that can be prevented, ultimately strengthening client relationships and reinforcing trust.


The hidden costs of human-led IT support Human-led IT support, while it is reliable, can carry significant hidden costs that affect both operational efficiency and client satisfaction. Typically, manual processes result in slower response times, inefficient resource allocation and a higher risk of human error. Tese limitations can delay the time it takes to resolve issues, as well as increase the likelihood of problems recurring, leading to decreased confidence in solution providers. Internally, for TSPs, this can have a massive impact. Tese inefficiencies put pressure on their teams and disrupt the ability to scale. Terefore, without predictive capabilities, staff perform in reactive cycles responding to incidents rather than preventing them. Due to the time it takes to deal with issues when operating a reactive support model, it leaves little to no room for planning or strategic development. Utilising AI-driven support and shiſting to a predictive approach


that’s designed to minimise hidden costs will deliver more consistent support to clients and improve their outcomes. Clients will experience less disruption and greater transparency, enabling their teams to be freed up to focus on more development and value-driven work for clients, which is essential for successful organisational growth. As technology advances, AI and machine learning algorithms will


become more efficient and predictive analytics will be able to process datasets at a faster rate. Predictive intelligence is at the forefront of transforming businesses and assisting with decision-making. Understanding the developments will be of value to providers looking to shape the future. Utilising AI-driven data analytics positions TSPs at a competitive advantage and enables them to deliver greater value.


September/October 2025 | 51


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