PCR Awards 2025


Gaming Retailer of the Year Laptops Direct


Highly Commended: Utopia Computers


Buy It Direct is a major player in the UK’s gaming notebook market, holding a 7% market share. The company achieved double-digit growth in high-end gaming machines and saw a 22% increase in  notebooks for next-day delivery due to strong partnerships with key vendors like MSI, ASUS, and Razer. Buy It Direct also saw success in gaming monitors, generating £360K in sales from its relaunched range. A customer-centric approach, strategic partnerships, and a multi-platform marketing strategy support the company’s growth.


Independent Retailer of the Year (Under 10 Million Turnover) Rayleigh Computer Shop


Rayleigh Computer Shop, established in 1998, is a local UK business  growth, with an 18% year-on-year revenue increase. This is driven by strategic partnerships, including a collaboration with Stormforce  emphasise their hands-on approach, providing in-house repairs, custom PC builds, and face-to-face customer service. The shop is also actively involved in the local community, supporting local events and sponsoring the Rayleigh Town Museum.


Online Retailer of the Year


Laptops Direct  driven by a focus on key categories. The company’s Gaming Desktops saw a 22% increase in sales revenue, while its refurbished and second-user IT sector grew by an impressive 28% in revenue and 33% in unit sales, saving over 20,000  led to a 46% increase in tablet sales, earning Laptops Direct the Samsung Advanced Partner of the Year award.


28 | PCR Awards Supplement 2025


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