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FOCUS ON PERIPHERALS TO INCREASE VALUE- ADDED FOR SCHOOLS
Mike Barron, UK Managing Director of Synaxon, explains how reseller partners can add more value for schools and increase their sales by focusing on the important role that peripherals and accessories play in helping children make use of technology in the classroom.
W
hile the focus when selling to schools tends to be directed towards laptops and tablets, the way that children access and
use computers is vitally important. It’s easy to take peripherals for granted. But without the desktop displays, keyboards, mice and headphones, plus other devices that we all make use of every day, we couldn’t be anywhere near as productive. It’s the same in schools – pupils can’t learn and
work as easily and effectively if it’s awkward or difficult to make use of learning soſtware and tools. Getting buyers to focus on these peripheral devices and understand their importance to everyday learning is a great way of adding value for education customers. It is also an effective way of increasing the total value of the sale and setting your proposition apart from competitors. It’s hard to understate the importance of the
tools and devices children use to access computing resources. By making smart choices, schools can
20 | September/October 2025
make learning with technology more interactive and engaging for pupils, and encourage further participation and interaction. Peripheral devices need to be the right physical size, easy to use, robust and affordable. If they don’t meet all these criteria, schools are not going to get the best value and results from their investment in technology.
Display size matters Displays are a great example. We all know from our own experience that while using a 12- or 13-inch laptop or tablet display is OK, having a 24-inch or larger desktop screen is much better. Kids can see more and do more on a bigger display, and be more imaginative and creative. Of course, while 24 inches might be the sweet spot, an even bigger desktop display is even better for learners and boosts the overall value of a sale that little bit more. It’s also important that the display is touch- sensitive and able to cope with the unique kind
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