September/October 2025


06 Practical AI in retail 08 News


12 Big Interview: Bitdefender leaders discuss empowering partners in the age of AI threats


14 Why AI-enabled VARs are winning in 


18 Diversity: Championing women in tech


19 Diversity: The cost of silence


20 Back to school: Focus on peripherals to increase value added for schools


22 Back to school: Connecting the future


25 PCR AWARDS: Everything you need to know!


42 Back to school: Helping schools get their priorities right


44 MSPs: Delivering a great customer call centre experience shouldn’t be hard


46 MSPs: 2026 and beyond: the skills that matter most


48 MSPs: Smart tech, smarter alliances 50 MSPs: From reactive to predictive 52 MSPs: Get compliant and competitive


54 MSPs: Beyond the helpdesk: ITSM gets a makeover


56 Transforming customer engagement


58 D-Link Product Showcase and Sector Guide


61 Life in the Channel: Will Doyle-Crisp from Xledger discusses quality over quantity


20 46 www.pcr-online.biz www.pcr-online.biz @pcr_online PCR September/October 2025 | 5 18


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