thebiginterview To counter this, Bitdefender has introduced PHASR (Proactive


Hardening and Attack Surface Reduction), a proactive technology designed to block tools or applications commonly abused by attackers. Based on research into over 700,000 security incidents, PHASR addresses the growing prevalence of ‘living off the land’ (LOTL) attacks, where threat actors use legitimate administrative tools rather than deploying malware. Zugec explained that PHASR analyses the behaviour of individual machines and users to determine which tools can be safely disabled without disrupting business operations. “It’s like having an agent that knows what attackers are doing and can pre-emptively block their playbook,” he said. PHASR’s uniqueness lies in its ability to block specific


functionalities within tools rather than the tools themselves. For example, a certificate management tool used by administrators might also be exploited by attackers to download malicious code. PHASR allows the tool to perform its legitimate functions while selectively disabling the risky components. Tis granular control, combined with an autopilot mode that automatically recommends and applies policies, sets PHASR apart from traditional reactive solutions like EDR and XDR. “Tere are no direct competitors to PHASR at the moment,” Zugec noted. “It’s a proactive solution in a field dominated by reactive technologies.” To ensure partners can effectively position PHASR, Bitdefender


challenges these partners face in communicating complex security concepts to non-technical end-users. “MSPs are super technical, but their customers oſten have no IT department and no real concept of cybersecurity,” he explained. To bridge this gap, Bitdefender has invested heavily in end-user-oriented messaging, using analogies and layman’s terms to explain why endpoint protection alone is no longer sufficient. Tis approach has been critical in the rollout of new products like External Attack Surface Management (EASM) and Compliance Manager, which help SMBs understand the need for layered security without resorting to fear-based messaging.


Technical talk Martin Zugec, Technical Solutions Director, spoke about the current narrative of AI threats. He dismissed the notion of ‘augmented malware’ as largely fictional, noting that while experimental cases exist, they haven’t materialised in the field. Instead, he spoke about the real and pressing concern of rushed AI implementations, particularly among small and mid-sized businesses. “AI adoption is outpacing security best practices,” he said, pointing to the lack of dedicated resources and expertise in these organisations. Bitdefender is responding by developing new protocols that embed security as a mandatory component of AI deployments, a move aimed at curbing vulnerabilities introduced by poorly secured implementations. Zugec added that SMBs are now more frequently targeted than ever


before, a trend that began in 2022 and has since become mainstream among ransomware groups. “Tey’re more opportunistic,” he said. “Attackers focus on soſtware vulnerabilities rather than specific companies.” Tis shiſt has made SMBs attractive targets not only for direct


attacks but also as testing grounds for new techniques. “Treat actors practice on small customers to refine their methods before going aſter larger targets,” Eames confirmed.


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has rolled out a robust enablement programme. Johnson described a multi-tiered approach that includes online masterclasses, one-on- one training with channel account managers, and in-person events. Te product was officially launched in the UK at InfoSec in June, where partners and cybersecurity professionals were introduced to its capabilities. Eames added that MSPs benefit from distributor-led training,


direct engagement sessions, and roundtable discussions that encourage peer learning. “We’ve even taken groups of MSPs to our headquarters in Bucharest for deep technical dives,” he said. “Tose who attend come away more confident and competent in articulating the broader portfolio.” Tis emphasis on education extends beyond PHASR. Bitdefender


runs quarterly masterclasses focused on current ransomware tactics, ensuring partners stay informed about the latest threats. “We don’t summarise a decade of ransomware history,” Zugec said. “We focus on what’s happening right now.” Tis real-time intelligence is critical for partners serving SMBs, who oſten rely on their MSPs for all aspects of cybersecurity. Johnson concluded by emphasising the importance of technical


training in the channel. Bitdefender conducts dedicated roadshows across EMEA, bringing product managers and engineers face-to- face with partners. “We’re a technically built company,” he said. “Our marketing is improving, but our strength lies in our technical depth and our commitment to partner education.” For channel sellers navigating the complexities of modern


cybersecurity, Bitdefender offers more than just products and services; it provides partnership, enablement, and a clear path to differentiation. Whether serving enterprise clients or small businesses, partners can rely on Bitdefender’s intelligence, support, and innovation to deliver security that’s both comprehensive and comprehensible.


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