thebiginterview EMPOWERING
PARTNERS IN THE AGE OF AI THREATS
In a cybersecurity landscape increasingly shaped by AI, Bitdefender is positioning itself not just as a vendor but as a strategic ally to channel sellers. From MSPs to enterprise resellers, Bitdefender’s approach blends technical depth with practical enablement for customers of all sizes. In a recent conversation with Bitdefender leaders Martin Zugec, James Johnson, and Nathan Eames, the company’s evolving strategy came into sharp focus, highlighting its proactive threat defence, partner education, and SMB empowerment.
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From left: Bitdefender leaders James Johnson and Martin Zugec
ames Johnson, who leads Bitdefender’s northern Europe and Middle East sales organisation, described how the
company differentiates itself in the channel. “Partners can go to market with end-to- end detection, protection, remediation, and advisory services,” he said. Tis turnkey model allows partners to offer comprehensive cybersecurity solutions without needing internal threat detection teams. Bitdefender’s ecosystem includes accredited tools, services, and personnel capable of supporting environments ranging from small businesses to sensitive government installations. With over 500 million sensors and over 1000 threats discovered every minute, Bitdefender’s threat intelligence backbone is a key asset for partners seeking to stand out in a crowded market. Johnson also highlighted Bitdefender’s longevity and trustworthiness. As a 24-year-
12 | September/October 2025
old cybersecurity vendor founded and operated out of Europe, the company maintains a reputation for reliability and integrity. “We’re not owned by a profit-chasing entity,” he noted. “We’re a trusted household brand, run by the founders, and that puts us in a unique position in the partner and customer landscape.” For smaller MSPs and SMB-focused partners,
Bitdefender offers a strong value proposition. Johnson described how even a two-person MSP can offer enterprise-grade services by leveraging Bitdefender’s 24/7 “follow-the-sun” support model. Tis includes prevention, protection, detection and response, all without requiring the partner to maintain a full-time security team. “Tey can trust us to go forward with a full stack of accredited products and solutions,” he said. Nathan Eames, who oversees Bitdefender’s EMEA Cloud & MSP sales, elaborated on the
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