Interview
key priority for business leaders. Many only take it seriously once they’ve been attacked, which can oſten be too late. Deciding early on to protect their business can save a huge amount of damage in the long term. In terms of financial risk, the average
cost of a data breach in 2021 was £3.5 million, according to IBM, a record high. For big businesses this could be damaging, for smaller businesses, it can be fatal. Cybersecurity must therefore be at the top of the agenda for the channel.
“Cyberattacks have the potential to seriously disrupt supply chains and have an impact on critical service delivery.”
Why are SMBs underserved by cybersecurity companies? Small and medium-sized businesses face unique challenges that have been underserved by the cybersecurity industry for decades. Tis is because there’s a real barrier for SMBs in having access to the right technology. Historically, the industry has designed products for large enterprises so SMBs haven’t had the right tools to protect their businesses. Tere simply aren’t enough vendors that cater to them. What’s more, anti-virus isn’t enough anymore, companies need
web filtering, identity protection, and patches - to name a few. As the types and complexity of threats have evolved, the solutions that many SMBs invested in have been made redundant too. However, it’s far too expensive for SMBs to consistently upgrade their solutions to satisfy shiſting requirements. Oſten, driven by budget, SMBs invest in a ‘one-size-fits-all’ solution that isn’t personalised to their needs. Tis can sometimes end up doing more harm than good.
How can SMBs protect themselves from cyber security threats? Tere is a multitude of cyber security threats that SMBs need to get ahead of. From understanding the way ransomware operates, to knowing the types of data hackers are looking to retrieve. However, business leaders in the channel can’t be expected to understand how to solve each attack alongside balancing business operations. SMBs can therefore best protect themselves by putting their
trust in the experts, particularly in the current climate where organisations are facing so many emerging and unknown threats. Outsourcing security solutions is a viable option to ensure that they have a safety net.
Why are MSPs key to supporting SMBs? MSPs provide a tailored service to SMBs and address many blind spots that they currently face by implementing a blanket cybersecurity strategy. Tey provide community support and can ensure that SMBs receive up-to-date soſtware and hardware services through a service model, as well as provide add-ons to their offering to suit SMBs’ security needs. For those small growing businesses that are living on the edge,
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MSPs can be a lifeline as they can help with tech, access, and staffing issues and provide them with crucial external expertise. It’s vital that the MSP-SMB relationship is a dynamic one too, and that the security needs of the SMB are met and re-evaluated frequently to ensure that no business is leſt behind.
How does Malwarebytes give its MSPs the right tools? Malwarebytes is in a perfect position to serve the needs of MSPs and SMBs through our robust platform of security solutions. Our intuitive, streamlined approach to managing cyber protection takes the stress off SMBs and enables them to focus on their core business without fearing ransomware or other threats, even across dispersed work environments. Alongside flexible billing, our products are on ‘one pane of glass’ and are therefore intrinsically flexible, which is crucial to meeting evolving needs. As a partner, MSPs also have training support and co-marketing,
which ensures that they are always one step ahead and have all the tools they need to support businesses of all sizes, as well as boost their margins.
What are the benefits of a cybersecurity partner programme? Tere is a plethora of benefits to a cybersecurity partner programme, from access to the most innovative products to always-on support. For instance, the expansion of Malwarebytes’ MSP offerings, such as the OneView platform, enables SMBs to protect themselves from cyberattacks by relying on trusted partners to provide an expanded services offering, reducing workloads on internal IT personnel. Our intuitive, streamlined approach to managing cyber protection takes the stress off SMBs and enables them to focus on their core business without fearing ransomware or other threats. We manage billing, support ticketing, and automate the documentation of platform usage via a single, streamlined platform.
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