PCR Awards Winner
Formula 1 teams, film studios, scientific research institutes and aerospace companies. Wherever there is a need for high performance, Chillblast is there to build the finest quality bespoke solutions. We work with our customers to deliver solutions that match their needs, rather than try to pigeonhole them.
Tell us more about the Chillblast optimised esports gaming range? Chillblast has Esports-optimized PCs to cater for every type of user. Developed in conjunction with FNATIC – the Real Madrid of esports teams – our range includes products for gamers who are just starting on their journey from a console background, right up to kit that is used by the most talented professional players in the world. In a competitive environment where the best and worst players are separated by the tiniest of margins, having the right kit can mean the difference between first and fiſth place. Chillblast products are now available from a wide variety of sources, with a broad spectrum of finance and purchasing options. Our Chillblast Fnatic range, for example, can be purchased online from your choice of retailers including Argos, Very,
Box.co.uk, CCL or, of course, from our own website.
How is the gaming industry evolving what new tech developments are taking place here and what are consumers increasingly demanding in this space? We are on the cusp of some incredibly exciting developments in the technology space at time of writing. NVDIA has just announced its 4000 series RTX cards which promise performance improvements of between 2x and 4x the previous generation. Tis release is also perfectly aligned with brand new processors from both AMD and Intel who are debuting their Ryzen 7000 series and 13th generation of Core-series CPUs respectively. Tese processors offer huge steps forward in performance compared to their predecessors and support DDR5 RAM and next-generation storage for a platform virtually free of traditional bottlenecks. Combined, these technologies are giving gamers the performance they need to run Triple-A titles at incredible frame rates, even on ultra-high resolution 8K displays and Virtual Reality headsets. As we have seen time and time again, it does not take long for the PC industry to eclipse the performance offered by even the most powerful of consoles in very short order.
When specifying a custom build PC what do you recommend for consumers to consider to get the best build for their requirements? My advice for customers is that they always look at the most demanding tasks they plan for their PC, and work backwards from that. If you specify a PC that is good for video editing, for example, it’ll be strong for photo work and graphic design by default. Likewise, a powerful gaming PC will normally have the grunt to deliver a great experience on almost any task. Nevertheless, it’s very possible to over-spend in some areas and under-invest in others, so a good knowledge of the bottlenecks in your chosen soſtware packages is important. Tat’s where our team of talented customer services advisors can help - they know the pain points of almost any soſtware package imaginable and can recommend an appropriate solution accordingly.
www.pcr-online.biz
Are you seeing much demand for custom build PCs in industrial or commercial sectors or is it mainly the consumer market? Chillblast services both sectors, and both are very important to the business. While consumer devices make up the higher volume of PC systems we sell, it is not unusual for our commercial and industrial customers to specify extremely sophisticated devices that command a much higher price tag than any consumer device. It’s no secret that the cost-of-living crisis has seen demand for consumer electronics devices and PCs soſten over the past few months, but the commercial and industrial sectors remain very buoyant, and we are seeing a strong recovery in consumer demand as well.
Has Chillblast been successful in its plans to branch out on a more international scale, if so what territories has it penetrated? Watch this space – our entrance onto to the global stage is imminent!
Where do you see the future of the custom build PC market going? I see the gaming side of the custom PC market going from strength to strength. Innovation and new technologies drive this sector and developers are always looking to deliver ever- more spectacular experiences for their clients. Te hardware industry drives that technological innovation, enabling immersive graphics approaching photo reality. Te devices themselves are unrecognizable from the beige devices of the past, with a gamer’s PC increasingly becoming a statement of their personality. More and more of Chillblast’s customers want to put their stamp on a PC, with degrees of personalization being demanded that go well- beyond simply picking from a list of components. Te demise of standalone PCs has been predicted since I joined
this industry 20 years ago and it’s never happened. Many big tech firms have attempted to disrupt the custom PC market with streaming technologies, but until the experience can rival that delivered by a standalone device, I just can’t see it happening. A recent trip to IFA to see the latest streaming technology confirmed to us that we are still many years from this technological breakthrough, particularly when you consider the main draw of gaming on a PC has been the ability to enjoy mods, user-created content, DLCs and add-ons – not just the best possible graphics and frame rates.
What are the most specified/popular PC components such as type of memory, ram etc.? Te most commonly specified PC components at Chillblast sit at the higher end of the hardware hierarchy – a typical Chillblast PC will sport an Intel Core i7 or Ryzen 7 CPU, 32GB of DDR4 or DDR5 memory, a couple of terabytes of SSD storage and a powerful NVIDIA GeForce graphics card – a 3070 Ti or better is the most common selection! Some of our customers go far higher than that, however. It’s not uncommon to see AMD Treadripper Pro builds sporting 128GB of RAM and RTX 3090 Ti video cards on our production line. It’s that hands on time with bleeding- edge kit and the passion for perfection our team has that makes Chillblast such an incredible place to work.
October 2022 | 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
