PCR Awards Shortlisted We’ve seen much more focus on the cloud and


on digital security as a result of the shiſt to hybrid. Partners have needed a lot of support in helping their customers migrate to the cloud and adjust their security posture. We’ve seen strong growth in both areas, and we’d expect to see that continue into 2023. On cloud, as we have partnerships with all three


leading public cloud providers – AWS, Google, and Microsoſt Azure – Tech Data/TD SYNNEX has been able to support them every step of the way, from initial engagement, managing usage and billing, and adapting their own business model to one that is much more focused on subscription and services. We also have our own security practice that


gets partners enabled and ready to provide the protection their customers need.


What will be the biggest challenges? How much of a concern is the expected squeeze on consumer spending and how can retailers and resellers manage their way through that? Supply challenges are easing but have not disappeared completely. Te skills gap is something that won’t go away quickly, and we need to work together in the channel much more to utilise all our skills to optimum effect. Clearly, there will be an impact if inflation creeps up and people feel that they need to hold back on spending to cover price rises in energy and food. Tat said, technology is now such a central part of our lives. If


measures to stimulate activity have the desired effect, we may start to see an economic recovery quite soon. Credit and finance may be an issue for some partners and here we can provide a lot of help with different options such as Easy Upgrade, TaaS and access to flexible lease-finance programmes. Tech Data/TD SYNNEX and many channel businesses


have been placing a lot of emphasis on sustainability and on DEI recently (as highlighted in PCR’s DE&I September issue roundtable).


Why are these issues so important and how can retailers and resellers start to address them? Sustainability and moving towards net zero carbon is vital – and diversity, equity and inclusion is just as important. We take both


very seriously and have clear and positive plans in both. We’re ready to support and advise partners as well. We have already completed a full assessment of our own carbon


footprint and set out our plans to minimise our carbon emissions and move to net zero carbon and we are helping partners to do that as well, having recently launched a service that enables partners to conduct their own assessment and formulate a net zero plan. DEI is a cornerstone of our company culture. Our view is


that, by harnessing the different experiences and backgrounds of people, we can be more productive, innovative, and effective as an organisation. We are committed to maintaining a culture that celebrates diversity, equality, and inclusivity. We have for some time now had three business resource groups (BRGs) – Elevate for female co-workers; Spectrum for LGBTQ+ colleagues; and Embrace for ethnic minority co-workers. We plan to have a BRG in place for disabled co-workers later this year.


Which markets and areas of tech do you see as having the most growth potential? What should retailers & resellers do to address that potential and what are you doing to support them? As I mentioned earlier, services will be a big area of potential. Cloud and security, and smart meeting rooms will also be major areas of growth potential. We are also seeing some good growth with AR/VR and PC gaming. We are supporting retailers, resellers, and all partners through strong investment in all these areas. We can support them both in understanding markets and opportunities – through dedicated programmes and our Tech Data/TD SYNNEX Channel Academy learning platform – as well as help them to develop the capabilities and confidence they need to build their own business practices in key areas, such as cloud or security, smart meeting rooms, or AR/VR. In addition, we have a wide range of solutions and services that


they can take to market and offer as part of their own portfolio or simply resell. With all our activities, the aim is always to support partners in growing sales, increasing profitability, lowering cost and improving customer satisfaction.


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