PCR Awards Shortlisted
SYNAXON UK’s Mike Barron
It’s been a busy time for SYNAXON. At the beginning of the year, the channel services group underwent a major strategic shift placing its focus on four key areas of activity: EGIS; SYNAXON Distribution; SYNAXON Managed Services; and the EGIS eCom web stores. The company has also renamed its product distribution operation (previously known as SYNAXON Distribution) to SYNAXON Hub, to bring the UK in line with its German operation.
us and our partners. We have helped them meet the challenges of volatile supply chains and a constantly changing IT market, and are showing them ways to diversify. Everything’s easier when you have a great team behind you. IT is no
different and that’s why we’ve been continuing to focus our efforts on growing and building our portfolio in the way that we have. We believe that every small to medium-sized company in the channel can save money, time and energy by automating and standardising repetitive and routine tasks, so that they can focus on growing their businesses. Our partners are MSPs, resellers, retailers and office products
dealers – a real mix. Te SYNAXON team is the same, and that’s exactly why we benefit from each other. Bundling our strengths and expertise over the past year (and in the years before) has enabled us to build a community that helps us and our partners stand out from others in the channel.
SYNAXON UK’s Mike Barron explains more.
What sort of a year has it been for SYNAXON? Where have you been focusing your efforts? Te last year has been one of progression and advancement for both
34 | October 2022
What are the main areas you focus on in terms of partner services? Te three core pillars of our business are EGIS (our e-procurement platform), SYNAXON Hub and SYNAXON Managed Services. EGIS provides the price feeds of more than 35 distributors at a glance, an automatic ordering function with no extra fees, and a
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