PCR Awards Shortlisted
powerful quote generator. Orders can be consolidated to minimise shipments, cutting costs and carbon emissions, making EGIS the ultimate way for partners to streamline their businesses whilst being mindful of the impact on our planet. Trough SYNAXON Hub, our partners benefit from unparalleled
product availability, a 14-day return policy and centralised RMA processing. Tey can draw on our project expertise for complex infrastructure projects. In addition, they can rent their hardware from us and get soſtware, support, and managed services in one bundle. And finally, whether they’re moving away from break/fix
completely, or introducing new lines of business to develop recurring revenue streams, our Managed Services products, combined with our Master MSP model, are designed to help resellers roll out and grow this area of their businesses.
It’s great that you were shortlisted for this year’s Dealer Services award, what do you think were the contributing factors towards this? Te IT market offers many opportunities to grow. We’ve designed
our portfolio to help resellers maximise those opportunities with our three core pillars. When refining our tools, adding additional products and services,
or developing new business models to support our partners in an ever-changing IT market, we’re drawing on more than 30 years of experience – and we still dream big. Hard work doesn’t scare us! Results show that our hard work continues to pay off, both for our partners and for the IT community. And in those 30 years, although our focus as a business might have
shiſted, our primary aim has not changed: to support our partners by ensuring that the technology and services we provide run smoothly so that they can serve their customers. In short: our mission is to help IT resellers transform their
businesses, and we believe that’s the reason we were shortlisted for this year’s Dealer Services award.
What do you see as the main opportunities for SYNAXON and its partners over the next 12 months? Automation, efficiency, and scalability will be key factors for our partners over the coming months. If they take advantage of tools in the market, which help them to do this, they can become more competitive. Our focus is to provide the tools, technology and support necessary. EGIS, our web-based procurement platform, makes the complexity
of spending precious time searching for products - then comparing prices and availability across multiple distributor platforms - a thing of the past. With our buying power, and our own warehouse, we’re able
to ensure the availability of the most important product lines through SYNAXON Hub. Furthermore, we get certified at the big manufacturers so our partners don’t have to. Regardless of the size of their businesses, our partners can compete in markets in which they might not be able to if they were working alone. Additionally, we support our partners on their journey to becoming
profitable managed service pproviders. Making this transition can be challenging, so we provide the tools to make it easier. Tese include helpful step-by-step videos (pricing, sales, marketing), legal
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documents (contracts, service descriptions), and taking care of oſten complex technology on the back end (configuration, auditing, reporting) with our Master MSP model. Tis approach enables partners to scale quickly and easily, whilst continuing to deliver great service to their customers. With our support, our partners can react and adapt to the ever-
changing needs of their customers within the IT market. We help them grow so that they can make the best use of their existing resources without needing to hire new staff.
What will be the main challenges for you and for them? We speak to many of our partners regularly, and they tell us they’re grappling with challenges such as hardware availability, business models where margins are low, or staff shortages. Plus as end customer preferences mature, those customers tend to want to adopt more cloud and subscription-based services. Our partners oſten need assistance with transitioning to business models in which they can offer monthly services to build steady, predictable income streams based on recurring revenues, rather than relying on ‘one-shot’ deals. We will soon be launching a solution that helps our partners boost their margins by combining hardware sales with monthly recurring managed services and support.
What are your hopes and expectations for the year ahead? We will continue to pursue our mission: to help IT resellers to increase their efficiency, automate more of their internal processes, and scale their businesses. We plan to expand SYNAXON Hub to further differentiate ourselves, add more products to our Managed Services portfolio, and will continue to develop EGIS so that the features and functionality of our procurement tool remain unmatched in the market. We also hope to strengthen our community. We know how
important it is for our partners to network with like-minded people, so we offer IT resellers a platform through which they can exchange information on current topics, new technologies, plus trends and developments in the market. Our experience over the years has proven that a user community provides huge value to all involved. We want to offer more and more companies the opportunity to get involved and address challenges they might be facing in their businesses - be they topical, technical or otherwise.
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