PCR Awards Shortlisted
Tech Data/TD SYNNEX’s James Reed
PCR Awards shortlisted company, Tech Data/TD SYNNEX’s – Endpoint Solutions, UK and Ireland, Managing Director, James Reed discusses current opportunities and challenges facing the channel
Here’s what James Reed had to say.
What sort of a year has it been for Tech Data/ TD SYNNEX? For the whole IT industry it’s been a good year in some respects, more challenging in others. Tere were various global factors that impacted every sector and accelerated change. It’s been one in which Tech Data/TD SYNNEX – has demonstrated the resilience and strength of its business and ability to support partners, both in optimising their opportunities and meeting the short- and long-term challenges they face. We’ve helped partners get through a difficult
period in which product supplies were constrained. As that starts to ease, we are seeing more partners looking at alternative finance options for customers. We’ve seen extremely strong take-up of our Easy Upgrade (consumer) and Tech-as-a-Service (B2B) offerings, which enable customers to buy hardware, soſtware and services for a regular subscription payment, rather than making an up-front capital purchase. We have also seen huge growth of our trade-in services. Verified
refurbishment and recycling makes trade-in more attractive and helps sustainability efforts, so that helps in a number of ways. Te skills shortage has also been a significant challenge for
resellers and that’s fuelling demand for our services offerings, which we are expanding strongly – and we talk about that in more depth below.
Te company was shortlisted for three awards this year – what did this mean to you and to Tech Data/TD SYNNEX? It means a great deal – especially to our people. Te PCR Awards recognise the tremendous efforts that people in our business make in supporting our partners in growing sales, driving profitability, reducing cost, and improving levels of customer satisfaction. Tat we are shortlisted in all three categories for which we
30 | October 2022
could apply is testament to the dedication and capabilities of our teams right across the business. It’s also a reflection of our strong collaborative approach, and our positive culture of shared responsibility, fairness and equality. It also speaks volumes for the breadth and
depth of our capabilities. We have more than 7000 active customers in the UK and our focus is entirely on meeting their needs. We supply products and services to every type of partner – from small independent retailers, through to major chains, online webstores, and B2B resellers and MSPs right across the UK and Ireland. We work with all the major industry vendors both in B2B and in B2C and in most cases, we are the number-one or number-two distributor for those players.
Whatever type and size of reseller or retailer business you are,
whatever sector or market you address, we’ll be able to provide the products, services, and business development support you need to grow your business.
What do you see as the biggest opportunities for you, for retailers and resellers, and the channel as a whole over the coming year? Services is a big area of potential and the flipside of the skills shortage means customers need more help and support. Tere is a move towards more managed services – especially in security – and we can help here too. Many customers are still migrating to the cloud and that’s another major opportunity. Te change to working practices and smart meeting rooms is also an area of great potential. We have already introduced 15 new services this year,
including a managed print service – OpenMPS, which has been very well received, smart home and TV installation, and printer installation and break-fix services. We see services as a big area of potential for partners.
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