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Interview


Life in the channel


Jigsaw24‘s David Dudman on ‘loving the technology’


B2B technology solutions provider Jigsaw24’s COO, David Dudman speaks about the hybrid evolution and how the company plans to leverage its deeply rooted investment in Apple technology to continue its momentum.


David Dudman had this to say.


Please can you tell us a bit more about Jigsaw24’s background? Jigsaw24 was established in 1992 by Apple aficionados and the ethos of ‘loving the technology’ is embedded throughout our business still. We have the highest levels of Apple accreditation, which has enabled us to become leaders in Apple product sales and Enterprise-grade managed services nationally. We have a wealth of wider accreditations and accolades – CRN Reseller of the Year 2021, Microsoſt Gold Cloud Productivity Partner, Avid Elite Solutions Partner, Adobe Platinum Reseller, and yet more with the likes of HP, Dell and Blackmagic Design. However, it’s the commitment to our customers and our values that has driven the 30-year longevity in this volatile market and underpins our growth.


What is your own professional background in the channel and your previous business experiences in tech? I started in tech on my dad’s PC that, looking back, was the size of a microwave and had about as much processing power! Since then, I have worked in a leading blue-chip company, BT, and spent the vast majority of my time working with UK companies designing and delivering services with the customer needs at the heart. Ensuring that the service delivery to our customer is exemplary drives me to work with the best people and leading tech, always in search of the optimum customer experience.


40 | November 2022 www.pcr-online.biz


What led to you join Jigsaw24? I joined Jigsaw24 aſter being invited to talk to Roger Whittle about the potential of Apple expansion in the enterprise sector. Having led successful service growth in my previous role at BT, it was a logical step to bring my experience and insight to ignite their go-to market strategy and broaden the excellent customer experience from product only to support services. I wanted to be part of something that was exciting and had a solid platform, a commitment to great customer service and an environment that allowed me to build something from the ground up.


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