Gaming
“The Ryzen 5000 Series are the fastest gaming processors on the market so having a technological edge like that makes it easier for us to take our story to the market proactively.”
value proposition - our ability to leverage a complete solution of CPU, GPU and soſtware gives us a real tangible benefit in support of our system integration partners. Another major strength is how AMD truly listens to its
partners. Te voice of the customer and AMD’s ability to listen and understand how the relationship needs to work throughout the channel is imperative to our success. We strive to offer partners the programs, tools and support they need to execute sales strategies for our joint success.
Has the pandemic changed the market for hardware? What impact did lockdown have and are there other factors which have changed what consumers need from, and look for - in their IT? At the start of 2020 we assumed that there would be some challenges ahead, as did many companies. Te level of uncertainty around the pandemic was uncharted territory, but it quickly became evident that the demand for our products was accelerating. Last year was a very successful year for our business segment with so many consumers needing to quickly set up home offices and investing in new gaming equipment during lockdown. We quickly started to establish that the trend of “hybrid working” was emerging, with people working in the daytime and then using the same equipment for gaming or leisure during the evening.
Across AMD’s product lines and segments what are the long-term trends transforming the industry and what will their impact be? We have seen a clear shiſt towards premium products, particularly in the gaming market. People are investing in more premium products and have that expectation of performance and product longevity that comes with a premium offering. We are seeing a similar transition for workstations. Companies and individual employees are starting to appreciate the impact of having better hardware on the work they do, and on their everyday experience. Another significant trend we have seen is a shiſt to notebooks.
Te buying decision here is likely motivated by the view that the post-pandemic ‘new normal’ is going to involve much more flexible
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