Gaming
execution. We believe that this blend gives us a unique position amongst all other brands.
What are the coolest accessories that you can get your hands on? Te newest products are always the coolest. When visiting our Product Team, I always get energised by new products with a new design and/or new features. Looking to the future, we will introduce two new headsets early next year that we are very excited about. I can’t say much about them yet, but they’re based on a partnership with a global multinational and fully in line with our ‘Affordable Green’ proposition.
Why is sustainability so important to Trust Gaming? In line with our Purpose, we like to offer products that are fair for people, fair for the planet, for fair prices. We take responsibility for our actions and started our sustainability journey last year. Looking specifically at our gaming target audience (Generation Z), some of them really care about the environment and prefer eco-friendly products. As children grow older and get confronted with environmental and climate change, they start to realise change is necessary. We expect this topic to become more and more important since it will also reach more young people via their parents or through social media.
Can you tell us more about what sustainability initiatives Trust Gaming is currently involved in? I hope I can answer this one within the limited amount of words I have. We are lessening our impact by reducing the use of plastics in our packaging to an absolute minimum. Most cartons we use for our packaging are FSC certified, we are resizing our packaging so we can fit more in containers, boxes and shelves, and we are using recycled materials in most of our new products. Te overload of eco- certificates, labels and claims make it difficult for everyone to believe and understand whether a company or products are honest in their claims or are greenwashing. Terefore, we started a coalition of sustainable front-runners in our industry with the goal to make an EU-wide ‘One Green Label’ mandatory.
How can the gaming industry look to be more sustainable? We see a lot of companies talking about their zero or even positive carbon footprint. Based on analyses of our carbon footprint, we found out that 99.5% comes from our products, which is why we decided to make 80% of our new products using sustainable materials. In contrast, most gaming brands make use of virgin plastics with a much higher carbon footprint.
Who are your partners? To get all the needed insights, data and latest trends
www.pcr-online.biz November 2022 | 23
from the industry, we are working with GFK and Newzoo. To get insights about our environmental footprint, Hedgehog Company made Life Cycle Analyses for our products to identify the elements on which we can continue to reduce our CO2 footprint. We also work together with our re-sell partners, for example Tesco, to reach our joint sustainability goals.
What advice can you offer to the channel as a whole to be more sustainable? With increasing consumer demand for more sustainable alternatives, the whole supply chain is making efforts to make the product offer more sustainable - in retail, brands and the manufacturers. We should work together and help each other to reach our joint sustainability goals. Te EU should also make it easier and more transparent for the consumer with ‘One Green Label’. With products that not only have A-brand performance, but are also affordable and sustainable, we make it very easy for consumers to make more sustainable choices.
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