Retail Analysis
Sustainability: Adapting to the New Conscious Consumer’, found that consumer attention in the UK and Ireland has turned to the sustainability of the buying cycle and the environmental impact associated with their changing shopping habits. For many consumers, the temporary closure of physical shops
provided the opportunity to reassess and re-evaluate their shopping habits. More than 37% of shoppers now say that they are more conscious of the environmental impact their online shopping habits have than before the pandemic. Meanwhile, nearly 73% of consumers expect online retailers and brands to use recyclable packaging or minimise their use of packaging. And according to a study by Deloitte, nearly 1 in 3 customers claim
to have stopped purchasing certain products because they had ethical or sustainability-related concerns about them. These findings really hit home how important sustainability is to
Got the Lot were thriving on Amazon but under-performing on
eBay, so they reached out to us for help. By making minor changes to better control, manage, and monitor its data, GTL saw almost instant results. GTL signed up to our scaling service for an initial three months to see how we could help them improve their eBay sales. Through our health check of GTL’s eBay store, we were quickly able to identify several data quality issues that were negatively impacting their performance. After just three months, GTL saw an amazing 65% increase in total sales and a 102% rise in organic sales.
Social Selling The growth of social media platforms and the ‘influence culture’ of today’s society has made social media pivotal in the consumer buyer journey. According to GlobalWebIndex, 71% are more likely to purchase
products and services based on social media referral alone. The Deloitte report also noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not. This huge figure really hits home how important it is to stay ahead of the trends to ensure that you’re reaching your customers and ultimately selling more online. It is vital that retailers adopt a new hybrid approach where shoppers are targeted whilst they are doing other things. Like on the high street, where experience-based shopping is becoming increasingly prevalent, retailers need to utilise different tools to grab people’s attention and put products in front of people where they already are, whether that’s marketplaces or social channels. Social selling, when done properly, enables online sellers to develop
a connection and engage with shoppers in a completely new way. Think of social selling as modern relationship building, much like TV advertising used to do. And, of course, it is essential that sellers conduct market research and learn from their data to maximise their effectiveness. What I have learned from my years in the industry is store
optimisation could be the difference between a sale or losing out to your competitor. It may seem like a lot of hard work, but the benefits will make it worth your while.
Environmental factors that influence e-commerce It’s no surprise that a research report by PFS and LiveArea, ‘Selling
www.pcr-online.biz November 2022 | 11
consumers and how every seller should consider their environmental impact whether that is choosing recycled packaging or using a low emission courier.
Supporting local brands The pandemic saw nearly 50 chain shops close per day in the first half of 2021 on the British high streets, retail parks and shopping centres, research shows. This scary reality has promoted the UK to shop local. According to Shopify, 57% of consumers expressed a willingness to
purchase from new and independent businesses for the first time. Whether you are new to selling online or have been selling on marketplaces for years, this gives you the confidence to know that consumers are more than willing to buy from independent businesses. Gone are the days of people exclusively shopping big brands, everyone has a chance to sell online in today’s market.
Optiseller It is absolutely crucial for all businesses to ensure they are visible and easily accessible online. The best way to do this is to leverage store data, which is where we come in. We built our tools to take the legwork out of store optimisation. Our knowledge of the current e-commerce market comes from years of working with eBay, and consulting for eBay sellers, by onboarding and supporting store growth with the help of the Optiseller tools. We want to support sellers globally to sell more on marketplaces and help them not only get through tough economic times, but come out of them stronger.
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