Gaming
Pay and play: The rising popularity of
subscription gaming
CellPoint Digital provides a payment orchestration platform for gaming merchants that deal with multiple currencies, global audiences and for those that need subscription based payments all in one platform. We speak with Kristian Gjerding, CEO of Cellpoint Digital about how this technology fits the gaming space.
Here’s what Kristian Gjerding had to say.
How did CellPoint get involved in the game-tech space? In 2007 we recognised that travel companies were deeply constrained by their legacy core systems. In response we created a unique Payment Orchestration platform to integrate advanced payment capability, which was quickly taken up by airlines and other travel businesses. We’ve taken what we learnt in the airline industry and applied it to
a range of other verticals, including gaming. Te gaming industry presents a great opportunity as an industry
tipped to reach a value of $321 billion by 2026. But despite the innovation that takes place in the sector, the player payment journey has been neglected, and we’re excited to be leading the way in that space. Te platform provides quick and easy implementation and orchestration of hundreds of payment methods, acquirers, PSPs and aggregators, all through a single platform. For gaming clients, this addresses a range of pain points and helps them create a seamless payment experience for players.
With the rise in subscription- based games and payments in gaming, where do you see this area going? Gartner predicts 75% of companies selling direct to consumers will offer subscription services by 2023, and I see no reason the gaming industry will be an exception to this trend. Te problem is that
setting up subscription billing across multiple acquirers can be complex and costly.
18 | November 2022 To streamline and simplify the process for gaming merchants,
and ensure a seamless experience for gamers, we offer a subscription management service which links off-the-shelf and custom solutions to create a maximised subscription billing platform. Tis can give gaming merchants the edge in the high growth
subscription market, which is undoubtedly the fastest way to drive higher customer retention, better engagement, and more predictable revenue streams.
What challenges are you seeing happening for gaming e-tailers? Te gaming sector is an ever-evolving landscape in which there are more ways to play – and pay – than ever before. As a result, customer expectations are high and the pressure is on e-tailers to meet them. Integrating the range of alternative payment methods (APMs)
now used by gamers is certainly one of the biggest challenges, as it’s an incredibly time-consuming process. But it’s also essential. According to some studies, more than 70% of digital customers use APMs. With a responsive payment platform like Velocity, gamers can make
payments how and where they want. In fact, our Payment Orchestration Platform gives merchants the choice of 168 (and counting) alternative payment methods configured to meet gamers’ needs.
What should gaming e-tailers consider when thinking about accepting multiple currencies from players based around the world? In our increasingly global economy it’s not enough to simply display prices in local currencies, gamers need to be able to pay using that currency. Our platform utilizes multi-currency solutions that allow gamers
to pay in their preferred card or non-card currency, as well as price the product or service in their preferred payment currency. By offering gamers the ability to switch from the pricing currency to their preferred payment currency, the ‘path-to-payment’ can see increased browse-to-buy conversion rates of up to 20% and increased average transaction values of around 8%.
www.pcr-online.biz
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