Gaming


considerable time ensuring we were prepared and able to quickly adapt to the unknown, because markets can change so quickly.


What are you most proud of, from you and your colleagues’ work over the last 18-24 months? I am just so proud of how well the team has adapted to this new world and kept working so hard throughout the pandemic. To be able to manage their personal life, their work life, and all the changes we’ve gone through together, is truly impressive. We are all also proud of the initiatives AMD has been involved in, such as the COVID HPC fund. On April 15, 2020, AMD announced the AMD COVID-19 HPC Fund to provide research institutions with computing resources to accelerate medical research on COVID-19 and other diseases. As of April 15, 2021, 23 grantees across seven countries are


benefitting from the fund, which has grown to $20M in total market value. With 12 petaflops of total supercomputing capacity awarded, the combined compute capacity donated through the AMD COVID- 19 HPC Fund would rank among the fastest supercomputers in the world according to the most recent Top500 list.


that enables high bandwidth performance at low power and low latency. Leveraging the best high frequency approaches from “Zen” architecture, AMD Infinity Cache enables scalable performance for the future.


To what extent does OEM and ISV feedback play a role in the development of AMD products? Working collaboratively with our partners is integral to everything we do and we work closely with gaming and soſtware studios to ensure their titles are optimised to run on AMD hardware. For example, we recently celebrated the fiſth anniversary of our GPUOpen initiative, which was started to provide code and documentation to allow PC developers to exert more control on the GPU, demonstrate a commitment to open-source soſtware and to engage in a collaborative engagement with the developer community.


How did the challenges differ across markets in 2020 and how difficult is it to get the right strategy for all markets post COVID-19? One thing that quickly became obvious in 2020 was that one strategy would not work equally across all markets. We are selling products in over fiſty countries, and the business differs across regions as well as between segments. During the second quarter of 2020, we saw a massive increase


in demand for premium technology products in the established e-tail channels. However, in some of the emerging markets with less established online sales platforms we saw an initial slowdown, which was followed by a resurgence as they developed new platforms to support the increased level of demand.


What surprised you the most, or was the most interesting thing you’ve learned, during the last year? Primarily, to expect the unexpected. It’s great to have a plan, and AMD does a fantastic job at modelling different scenarios. We spent


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What are you most excited about, that lies ahead in the next 12 months? I am incredibly excited about now being able to have face-to-face meetings once again with our customers and to personally thank them for their continued partnership over the last few years. Te opportunity to bring new products to the markets, which builds on our ambitions across the numerous business segments. I’m especially excited about our diversification into the commercial and HEDT market segments and continuing our focus on the core gaming business through our Ryzen processor and Radeon graphics product lines.


If there is one thing that you want people to know or remember about AMD in 2020-21, what is it? For me, the fact that the world’s best gaming processor is built by AMD. Nothing beats performance, and we are just getting started.


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