Partner Content from
Life in the channel
Xtend-ing partner relationships
Ed Baker VP global channel sales at Trellix on security partnerships and investing in the future.
What’s new with Trellix? In February this year, we launched our brand new Xtend Global Partner Program, which aims to boost partner growth by helping them with greater adoption of our extended detection and response (XDR) platform. By bringing the best of our expertise and solutions into one place, our program aims to equip our partners with the resources and capabilities to become trusted, valuable advisors to their customers. EMEA is a key region for us, and we’re
excited to be collaboratively developing capabilities and boosting business opportunities for our partners. Tis approach not only enhances customers’ experiences but improves their security posture – wherever the threats may be. We have also invested in six partner
development engines to speed strategic growth and simplify the experience. Tese resources allow our partners to deal with their customers’ biggest security initiatives, while increasing profitability.
“EMEA is a key region
challenge for security partners, as many of their customers are still using a patchwork of security tools. Tis siloed form of security requires SecOps teams to pivot between solutions and stitch products together, which can cause gaps in security and leave organisations vulnerable to attack. Channel partners can help to alleviate this, by consolidating disparate security solutions and providing a single-pane view of potential threats. Another issue affecting security partners is
for us, and we’re excited to be
collaboratively developing capabilities and boosting business opportunities for our partners.”
What are the biggest current challenges for security partners? Te threat landscape is constantly evolving, and attack techniques are becoming increasingly sophisticated. Tis presents a core
www.pcr-online.biz
the talent and skills shortage that remains prevalent in cybersecurity. Our own research found that just over one in three of those in the sector plan to change professions in future. Organisations will turn to partners for assistance with their stretched IT security teams and this
support can take many forms. If organisations are struggling to hire
the right cyber skills and handling the entire security function in-house is no longer viable, for example, those under-resourced teams may turn to managed security service providers (MSSPs) to plug the gap. Alternatively, businesses
may rely on channel partners to help them consolidate the
disparate products already in place, optimising security with one integrated platform to lighten the operational burden on their SecOps team.
June 2023 | 49
Interview
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
