Retail
HOW TECHNOLOGY IS DELIVERING RESILIENT RETAIL OPERATIONS
A successful retail business is able to weather the peaks, the troughs and the unexpected. Daniël Doorman, product manager at Nedap Retail looks at how tech can help retailers manage this
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etail has been faced with many challenges in the last five years, from navigating supply chain issues to the disruption of the economy, store closures reduced consumer spending
and meant retailers had to quickly adapt in order to sustain their businesses. Tere has been a significant rise in what is being spent both online and in-store, but due to a shortage of workers, retailers are finding it hard to keep up with growing consumer demand. According to the US Department of Labour, different areas of
the retail supply chain saw almost 4.3 million staff members leave their jobs in 2021, which has led to the need for more automated roles and in turn a more resilient workplace. Te current retail landscape is fast-paced, and continues to
face regular challenges and issues that require quick thinking and adaptability. For retailers, building resilience is essential as it enables them to operate without sacrificing the customer experience. Resilience is crucial for retailers who wish to thrive in an ever-
changing retail environment, allowing them to adapt to change, manage risk, build strong customer relationships and maintain business growth in the long run. In an environment that can be highly unpredictable, building resilience will help sustain current business growth and allow companies to remain in control of its operations, but only when executed effectively.
42 | June 2023
Maximising resilience Tere is no ‘one-size-fits-all’ solution when building resilient operations and with frequent technological advances within the sector there are endless possibilities that can be adopted by retailers to provide their consumers with systems that suit their needs. Retailers risk being leſt behind if they are not quick to adapt
and embrace the technologies available to them. Tis includes incorporating technology such as RFID at self-checkouts, which can help to transform the customer shopping experience and create a seamless and time-saving process through in the consumer journey which helps retailers to gain better visibility over their stock. By expanding the use of RFID in stores, fashion retailers can
achieve a real-time view of their inventory, enabling a data-driven loss prevention strategy and unlocking many omnichannel concepts. Te point-of-sale solution removes friction from physical shopping experiences and enhances customer service levels securely, and is a solution of choice for retailers across the world.
Advancing services with technology Te retail industry is no stranger to technological advancements, and has been quick to adopt these new technologies, from online shopping to mobile POS, to meet both consumer demands and
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