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discounts, not-for-resale (NFR) licenses, an assigned partner account manager (PAM), and support in developing a joint value business plan (required) to help partners grow further.
• Premier: Premier Partners are highly aligned with Alteryx, working closely with our sales and marketing teams to promote the joint value offered to customers. We will also provide a range of premier benefits, from higher financial incentives, access to professional service certifications, and participation in partner advisory councils and Alteryx events.
• In addition, the program offers an official set of guidelines by partner type. Tat includes best practices to help partners optimise results within the program, as well as rules of engagement to drive consistency and trust in co-selling motions.
How have these changes impacted program performance? As we move into 2023, aſter enhancing the partner program, we are still just getting started. Alteryx is committed to providing a world- class partner program emphasising increased benefits for their investments, upskilling partners with increased training around our end-to-end analytics cloud platform, in-person partner technical enablement, and financial benefits for partner-driven go-to-market efforts. Te new program allows customers to enable analytics into everyday business processes with a complete set of partner capabilities, from connectors to professional services and Alteryx- powered custom solutions to make data-driven decisions. It also includes role-based training and certifications, upskilling partners through known use cases, and providing free solution blueprints for common or complex workstreams. Tanks to our revamped partner program and valuable partner
relationships, we continue gaining strong traction with large enterprise organisations. As a result, new partners are ramping up, driving valuable customer outcomes with the Alteryx Analytics Automation Platform, and closing deals faster.
What business trends are helping accelerate growth across the Alteryx partner ecosystem? Surrounded by uncertainty, business leaders are under increased pressure, now more than ever, to deliver more with less and make real-time decisions. At the same time, business leaders need – and have always needed – data-driven insights to drive timely answers and decisions. With more data created each day than at any other point in history,
translating large volumes of data assets into decision intelligence needed to spark innovations that drive value is on every business leader’s wish list as they strive to convert data into a competitive differentiator. Underlying this is robust demand for data analytics. Data-driven insights are crucial in making better decisions faster. As business leaders strive to break free from uncertainty by
becoming nimble and efficient in their day-to-day decision-making, they need solutions, tactics and strategies that empower everyone across the enterprise to transform data into insights. Tis form of analytics democratisation requires combining unified data and analytics tools with upskilling domain experts to become data workers. Te cloud plays a pivotal role in making this democratisation possible. Aſter all, having a wide range of diverse domain experts with data analytics skills is far more beneficial than just a small number of
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expert data scientists who cannot provide the breadth and depth of analysis needed across the enterprise. Last year, Alteryx initiated the shiſt from exclusively on-premises
to a hybrid cloud-based soſtware offering with the launch of Alteryx Analytics Cloud. With businesses globally looking to automate for efficiencies and drive deeper insights to respond to multifaceted challenges quickly, our connective tissue to cloud providers and ISV’s is advancing and deepening analytics usage across customer business units and vertical industries. All providing partners with more significant opportunities to offer their customers joint solutions, vertical industry expertise, and available integrations and analytic applications. Alteryx enables customers to inject analytics into everyday business processes to accelerate data-driven decisions. Partners can provide differentiated offerings to their clients, particularly those looking to transform and optimise their business. Te Alteryx Analytics Cloud has also attracted new global partners with extensive experience in the cloud where they can leverage the Alteryx Platform to complement their current technology portfolio. Finally, and very importantly to our partners, is the ability
for partners to provide value-added professional services from implementation, to enablement, to long-term support, adoption, and customer success bundles. Alteryx is enabling our partners via our own customer success best practices more effectively onboard moon- shot customers.
What’s next in terms of the global partner strategy for 2023 and beyond? In 2023, the Alteryx partner program will continue to build on this foundation and accelerate growth with and through partners. Tis will be supported by deeper partner enablement, scaling our new Alteryx Analytics Cloud Platform solutions through partners, increasing pipeline coverage with prescriptive joint planning, and offering new Cloud and Public Sector program competencies. Alteryx and our partner ecosystem are positioned better than ever
to deliver on our promise of ‘Analytics for All’ across more end users and systems because of our growing product portfolio within the Alteryx Analytics Cloud Platform. For example, Alteryx Auto Insights automatically surfaces insights in data to help business analysts make business decisions faster. Alteryx Machine Learning democratizes the power of data science by putting it in the hands of business analysts and front-line workers without requiring technical skills. Tis means there is an opportunity for our partners to drive increased value with customers and expand their usage of Alteryx at the time of renewal. Te release of the Alteryx Analytics Cloud Platform also scales
growth via integrated solutions with complementary technology companies and cloud providers. Te Alteryx Analytics Cloud now brings the self-service data analytics interface to the browser, while Snowflake reduces the barrier to entry for more users. Alteryx and Snowflake help customers significantly speed up their analytics processing while improving efficiency, security, and cost reduction. Alteryx has four strategic pillars in 2023: Enterprise Level Selling,
Winning with Partners, Driving Customer Success, underpinned by the expansion of the portfolio with new cloud solutions. Collectively with partners, Alteryx aims to continue to show customers how the democratisation of analytics can provide their organisation with insightful breakthroughs improving business outcomes – faster.
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