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DEVELOPING AN AGILE GROWTH STRATEGY
Chief revenue officer at Agilitas, John Hayes-Warren, reveals how the company is responding to today’s market challenges.
Tell us about Agilitas and the company’s plans for the next three years. Agilitas is a leading global innovator of customer-driven IT Channel services. Our growing team is passionate about delivering first-class IT services on behalf of vendors, IT resellers and managed service providers to extend their service capability and improve customer satisfaction. We deliver solutions across workspaces, servers, storage and networking technologies to Channel partners in over 60 countries. Our services include maintenance services, technical support, professional services and specialist engineering resources. We recently announced our new leadership and
direction for the next three years – placing customer experience at the centre of our transformation. Tese ambitious plans are part of our progressive growth strategy and we are working with our people and partners to continue to define a strong purpose, vision, and service portfolio. We are well-positioned to serve the industry and respond to today’s market challenges, making FY24 a defining year in our company history.
You mentioned that these plans will make FY24 a defining year in Agilitas’ history, how will you and your team accomplish this? Our mission has always been to enable our customers to scale and innovate with confidence, delivering global sustainable, innovative technology services that provide the foundations for customer success and efficiency. With this in mind, we will continue to invest in the UK and international Technology Channel, focusing on partnerships to digitise their operating models. With digital transformation breaking down international barriers, we also plan
38 | June 2023
to help the Channel address opportunities that allow partners to expand without geographical limitations. Additionally, we are ramping up our
investment in skills to retain and attract talent to help spearhead our organisational change. Our team is continuously working to enhance our system integration to automate workflows and evolve our proposition to enhance digital access to all services, reinforcing Agilitas’ ethos of putting customer experience at the core of everything we do. It’s no secret that the Technology Channel faces
challenges related to changing customer demands. With the democratisation of technology, we
recognised that more power is moving to the consumer – and their focus is on rapid digitalisation and achieving outcomes. Whether that is based on improving customer experience or boosting operational efficiency, we need to address this and re-evaluate how we do business going forward to find the right balance between profit and purpose. In addition to enhancing our offerings, we are continually looking
for ways to improve the experience we provide throughout the onboarding process, ongoing support and at the time of contract renewal. With end customer demands changing at an exponential rate, we are set to leverage the growing portfolio of tools, integrated touch points and customer service processes to improve our customer’s experiences in the longer term.
What are your plans to enhance the company’s offering and core competencies? We plan to focus on three core areas, Inventory Assurance, Professional Services and Smart Logistics, which are all underpinned
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